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Title: #MakeoverMonday
ISBN: 9781119510772
Format: BC
Authors: Andy Kriebel Eva Murray
Pub. Date: 20180921
Publisher: John Wiley & Sons Inc (US)
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Explore different perspectives and approaches to create more effective visualizations

#MakeoverMonday offers inspiration and a giant dose of perspective for those who communicate data. Originally a small project in the data visualization community, #MakeoverMonday features a weekly chart or graph and a dataset that community members reimagine in order to make it more effective. The results have been astounding; hundreds of people have contributed thousands of makeovers, perfectly illustrating the highly variable nature of data visualization. Different takes on the same data showed a wide variation of theme, focus, content, and design, with side-by-side comparisons throwing more- and less-effective techniques into sharp relief.

This book is an extension of that project, featuring a variety of makeovers that showcase various approaches to data communication and a focus on the analytical, design and storytelling skills that have been developed through #MakeoverMonday. Paging through the makeovers ignites immediate inspiration for your own work, provides insight into different perspectives, and highlights the techniques that truly make an impact.

  • Explore the many approaches to visual data communication
  • Think beyond the data and consider audience, stakeholders, and message
  • Design your graphs to be intuitive and more communicative
  • Assess the impact of layout, color, font, chart type, and other design choices

Creating visual representation of complex datasets is tricky. There’s the mandate to include all relevant data in a clean, readable format that best illustrates what the data is saying—but there is also the designer’s impetus to showcase a command of the complexity and create multidimensional visualizations that “look cool.” #MakeoverMonday shows you the many ways to walk the line between simple reporting and design artistry to create exactly the visualization the situation requires.  


Title: (Aucm) Enterprise, Innovation and Markets 5E for Western Sydney University
ISBN: 9780730366034
Format: BC
Authors: G Elliott
Pub. Date: 20180713
Publisher: John Wiley & Sons Australia
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Title: (Aucs) Research Methods for Business 6E for Edith Cowan University (Black & White)
ISBN: 9781119922131
Format: BC
Authors: Sekaran
Pub. Date: 20150206
Publisher: John Wiley & Sons Australia
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Title: 10,000 NOs
ISBN: 9781119691822
Format: BB
Authors: Matthew Del Negro
Pub. Date: 20201009
Publisher: John Wiley & Sons Inc (US)
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Learn how to persevere and pivot to achieve your goals?from a celebrated Hollywood actor  

10,000 NOs: How to Overcome Rejection on the Way to Your YES? chronicles actor Matthew Del Negro’s tough journey from humble beginnings, through a sea of rejections, on the way to his eventual rise to become a recognizable face on some of history's most acclaimed television shows. Along the way, he learned hard lessons about perseverance, persistence, and resilience.?Teaching readers how to make it through the tough times and deal with massive uncertainty by retaining the flexibility to change course and pivot to follow your passion, Del Negro explains how to achieve success in even the most competitive industries. 

The book, which delves into his personal story from Division I athlete to his professional dream of becoming an actor without any show business connections, shares the wisdom and knowledge Del Negro has gained from both his failures and successes in one of America’s most competitive industries: professional?acting.?  

Amidst his own stories from life and acting, Del Negro weaves anecdotes and quotes from interviews he has had with a wide range of inspirational people from all walks of life on his popular podcast, 10,000 NOs. The list of high-achievers includes professional athletes, bestselling authors, Forbes list entrepreneurs, cancer survivors, Hollywood elite, and more. His celebrated and top-ranked podcast in the U.S., Canada, and Australia, continues to inspire others to keep going even when their progress seems?infinitesimally?slow.   


Title: 101 More Ways to Make Training Active
ISBN: 9781118971956
Format: BC
Authors: Elaine Biech
Pub. Date: 20150427
Publisher: John Wiley & Sons Inc (US)
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Liven up training with new, dynamic strategies for active participation

101 More Ways to Make Training Active brings together a rich, comprehensive collection of training strategies and activities into one easy source. Designed for quick navigation, this useful guide is packed with classroom-ready ideas and twenty "how-to" lists to enliven any learning situation, helping you better engage their trainees and encourage active participation. These techniques are applicable to almost any topic and learning objective, and provide guidance on every aspect of Active Training design and delivery. Each strategy includes recommendations for length of time, number of participants, and other conditional factors, plus a case study that illustrates the strategy in action. Coverage includes topics like communication, change management, coaching, feedback, conflict, diversity, customer service, and more, providing a complete reference for facilitating active training sessions.

Active Training requires the participants to do most of the work. They use their brains, and apply what they've learned. The environment is fast-paced, fun, supportive, and personally engaging, and encourages participants to figure things out for themselves. This book contains specific, practical strategies for bringing this environment to any training session.

  • Learn new strategies for stimulating active discussion
  • Inspire creativity, innovation, and collaboration
  • Teach better decision making, leadership, and self-management
  • Make lectures active to encourage more participation

Active training makes training sessions more enjoyable, and as participants invest themselves more heavily into the material, outcomes begin to improve dramatically. This dynamic atmosphere doesn't happen by accident; the activities and the course itself must be designed and delivered in a way that encourages active participation. In 101 More Ways to Make Training Active, you get a toolkit of creative, challenging, and fun ways to make it happen.


Title: 101 Social Media Tactics for Nonprofits
ISBN: 9781118106242
Format: BB
Authors: Melanie Mathos Chad Norman
Pub. Date: 20120119
Publisher: John Wiley & Sons Inc (US)
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The ultimate social media field guide for nonprofits?with 101 ways to engage supporters, share your mission, and inspire action using the social web

101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.

With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.

  • Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways
  • Features 101 beginner to intermediate-level tactics with real-life examples
  • Offers a workable format to help nonprofits discover new ways of deploying their strategy
  • Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society

Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.


Title: 101 Ways to Make Learning Active Beyond the Classroom
ISBN: 9781118971987
Format: BC
Authors: Elaine Biech
Pub. Date: 20150417
Publisher: John Wiley & Sons Inc (US)
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Fresh, creative strategies guaranteed to enliven online training

101 Ways to Make Learning Active Beyond the Classroom provides proven, practical strategies, activities, and tips for those tasked with facilitating training in any subject area among alternative settings. Based on the best-selling Active Training approach, these methods have been designed by recognized experts, and are guaranteed to enliven any learning event. Readers will find a toolkit of ready-to-use exercises and tips for organizing, conducting, and delivering active learning, in alternative settings on the job or around the world. The book is organized in a way that allows trainers to quickly and easily identify strategies that hold the most promise for specific situations. Each strategy is illustrated with a case example that demonstrates the concepts in action. Two hundred tips organized in twenty how-to lists will prove invaluable for using Twitter, coaching virtually, encouraging informal learning, opening interactive virtual learning sessions, and much more. Coverage includes best practices for social media and informal learning, common e-learning tools, as well as guidance toward using a full gamut of tools from gamification and simulation to serious games and m-learning.

Active training encourages participants to use their brains to study ideas, solve problems, and apply what they've learned. It's a fast-paced, fun, supportive, and personally engaging environment. This book shows training facilitators the proven techniques that help learners get more out of the material.

  • Design a more engaging learning environment
  • Improve delivery with optimized technology
  • Utilize effective learning tools and practical strategies
  • Learn best practices for social media, coaching, virtual learning, and more

Learners need to figure things out by themselves, ask questions, practice skills, and transfer skills and knowledge to the job. With proven strategies designed by industry leaders, 101 Ways to Make Learning Active Beyond the Classroom is the indispensable guide to the design and delivery of effective alternative ways to learn.


Title: 101 Ways to Save Money on Your Tax - Legally! 2021 - 2022
ISBN: 9780730391555
Format: BC
Authors: Adrian Raftery
Pub. Date: 20210611
Publisher: John Wiley & Sons Australia
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101 WAYS TO SAVE MONEY ON YOUR TAX LEGALLY

THIS BOOK IS YOUR FIRST TAX DEDUCTION!

WHY PAY MORE TAX THAN YOU HAVE TO?

101 Ways to Save Money on Your Tax ? Legally! 2021-22 is the only tax guide you will need this year.

Whether you?re submitting online or through your tax professional, Adrian Raftery, aka Mr Taxman, takes you step-by-step through the changes in the May 2021 budget, including the latest updates to COVID-19 pandemic government relief measures, tips for cryptocurrency trading, tax obligations for crowdfunding as a business activity and the use of private ancillary funds.

No matter what your age or income, this helpful guide offers tips for all taxpayers including:

  • employees
  • business owners
  • students
  • families
  • superannuation fund members
  • investors with interests in rental properties and share portfolios.

With 101 Ways to Save Money on Your Tax ? Legally! 2021-22, avoid the common mistakes that cost taxpayers every year, get answers to the most frequently asked questions and discover essential money-saving tax tips for the 2021-2022 tax year.

Title: 21 Dirty Tricks at Work
ISBN: 9781841126579
Format: BC
Authors: Mike Phipps Colin Gautrey
Pub. Date: 20050728
Publisher: John Wiley & Sons (UK)
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21 Dirty Tricks at Work is about lies. The type of underhand, pernicious and downright Machiavellian scheming that goes on in business every day. An estimated £7.8bn is lost each year in the UK alone though unnecessary and counter-productive office politicking. But 21 Dirty Tricks at Work is also a book of hope. It exposes the classic manoeuvres and gives practical advice on dealing with them to the vast majority who just want to do a good day's work.

21 Dirty Tricks at Work provides you with all the information you need to spot negative tactics and self-interested strategies. It shows you how to spot the games frequently being played and how to come out with your credibility intact and your sanity preserved.

So, if you are fed-up of being on the receiving end of constant backbiting and skulduggery from workmates, join hands with the authors and get Machiavelli on the run!


Title: 22 Keys to Sales Success
ISBN: 9781576601495
Format: BB
Authors: James M. Benson Paul Karasik
Pub. Date: 20040401
Publisher: John Wiley & Sons Inc (US)
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In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today's consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today's tough marketplace.

Here are the 22 Keys that can help any financial professional make more money, work less, and maximize his potential. Industry leaders James Benson and Paul Karasik combine their personal experience with the shared wisdom of the masters. Each key contains proven, actionable sales guidelines, including:

  • The four primary fears that could destroy a sale--and how to help prospects overcome them
  • The nine most effective strategic approaches to "target marketing" success
  • Five guidelines for qualifying prospects more effectively
  • Sixty-five ways to snap a sales slump
  • Ten ways to get clients to say yes
  • Four simple steps to generate new business with current clients
  • Five guidelines for overcoming objections
  • Six sample scripts to make closing ratios soar

Whether a company has been in business for years or is just beginning, each key will unlock a new door on the path to sales success.


Title: 5 Gears
ISBN: 9781119111153
Format: BB
Authors: Jeremie Kubicek Steve Cockram
Pub. Date: 20150901
Publisher: John Wiley & Sons Inc (US)
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Be present, connect more effectively, all while being as productive as possible
5 Gears: How to Be Present and Productive When There Is Never Enough Time teaches you to shift into the right gear at the right time so that you can grow in your relational intelligence and increase your influence. This revolutionary text introduces you to the five different gears, or mindsets, that carry you through various facets of your day. These include:

  • First gear—when you fully rest and recharge
  • Second gear—when you connect with family or friends without the involvement of work
  • Third gear—when you are socializing
  • Fourth gear—when you are working and multi-tasking
  • Fifth gear—when you are fully focused and 'in the zone,' working without interruption

Using these gears consistently allows you to bring a new level of relational intelligence to your life that offers a competitive advantage in our task-driven world.

All too often people go through life without truly connecting—and can, as a result, miss out on experiences and relationships that have the power to bring them great joy. By understanding how the five gears presented in this engaging book work, you can improve your ability to connect with the world around you.

  • Explore why some people stay disconnected from the people and events around them, and why others always seem to have a deep connection to their friends, family, and surroundings
  • Learn how to set triggers and markers that help you shift into the right gears at the right time, which will increase your relational dynamics and make you more productive
  • Create positive change in the dynamics of your relationships
  • Improve your respect and influence—and learn a sign language that, when used, can change your perspective and your world.

5 Gears: How to Be Present and Productive When There Is Never Enough Time is the perfect resource for anyone who wants to live and lead connected.


Title: 5 Voices
ISBN: 9781119111092
Format: BB
Authors: Jeremie Kubicek Steve Cockram
Pub. Date: 20160226
Publisher: John Wiley & Sons Inc (US)
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Discover your leadership voice and unlock your potential to influence others

5 Voices is the code for unlocking your capacity to have honest conversations and build deeper, more authentic relationships with your teams, your families and your friends. In order to lead others effectively, we need a true understanding of ourselves, our natural tendencies and patterns of behavior. In learning what your leadership voice sounds like to others, you will discover what it feels like to be on the other side of your personality, as well as how to hear and value others' voices, namely the Pioneer, the Connector, the Creative, the Guardian, and the Nurturer. Once you understand your own leadership voice, you'll discover how best to communicate with each of the other voices, which will transform your communication at every level of relationship, both personal and professional. In mastering the 5 Voices of leadership, you will increase your emotional intelligence, allowing you to gain a competitive advantage as a leader. You will also be equipped with a simple, easy to remember vocabulary that, when shared, has a track record for decreasing the drama, misunderstanding and miscommunication in all spheres of influence.

Are you focused on relationships, values, and people? Or are you oriented more toward tradition, money, and resources? Do you know how others hear your voice? Do you appreciate the contributions of others on your team? This book will help you identify your natural leadership style, and give you a framework for leveraging your strengths.

  • Find your foundational leadership voice
  • Learn to hear and value the voices of others
  • Know yourself before leading others
  • Connect and communicate well with team, family and friends

All five leadership voices come with their own particular set of strengths, and all have areas for growth. Understanding both sides of the equation is the key to taking your leadership to the next level and is the secret to increasing your ability to influence your team, family and friends. 5 Voices is a simple key which unlocks complicated relational dynamics and improves the health and alignment of all your relationships.

Title: 50 Activities to Kickstart Your Meetings
ISBN: 9781119690894
Format: BB
Authors: Sivasailam Thiagarajan
Pub. Date: 20200814
Publisher: John Wiley & Sons Inc (US)
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Discover how to unleash the full potential of your meetings

Inefficient meetings plague even the most well-run organizations. In 50 Activities to Kickstart Your Meetings, productivity and games expert Sivasailam Thiagarajan explains how to use fifty tried-and-true methods to get the most out of every meeting.

This book teaches the strategy of employing games, activities, and simulations to facilitate extraordinary meeting productivity and creativity. It teaches meeting planners and organizers how to use games and simulations to enhance all types of meetings:

  • Understand organizational opportunities and problems
  • Generate alternative ideas
  • Transform ideas into decisions
  • Translate decisions into actions

Written for managers and executives at all levels of governmental, non-profit, and for-profit organizations, 50 Activities to Kickstart Your Meetings transforms traditional meetings into engines of creativity and growth. Thiagarajan uses the extensive experience he has gained in consulting for companies like Google and JP Morgan to teach managers of all stripes how to supercharge their next meeting.


Title: 50 Creative Training Openers and Energizers
ISBN: 9780787953034
Format: BC
Authors: Bob Pike Lynn Solem
Pub. Date: 20000215
Publisher: John Wiley & Sons Inc (US)
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Open your next training session with a BANG!

One of the hardest tasks you'll face as a trainer is pullingparticipants' thoughts away their daily duties long enough toengage them in your training. According to training master BobPike, two of the most important learning concepts are "primacy" and"recency." People don't remember middles; they remember beginnings("primacy") and ends ("recency"). That's why, if you want yourtraining to be a success, you have to gain their attention as soonas they walk in the door.

Following up on the success of 50 Creative Training Closers, themost trusted and recognized names in training bring you 50 CreativeTraining Openers and Energizers. These lively, interactive sessionopeners, ice breakers, and attention grabbers are what you need toinspire continued application, learning, and skill development. Andyou don't have to be a professional trainer to use thiscollection--business presenters and educators of all kinds canimmediately incorporate these creative designs into their work.

Title: 5-Minute Selling
ISBN: 9781119687658
Format: BB
Authors: Alex Goldfayn
Pub. Date: 20200810
Publisher: John Wiley & Sons Inc (US)
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WALL STREET JOURNAL BESTSELLER

Add 50% to 100% to Your Sales?In 5 Minutes Per Day

5-Minute Selling presents a proven, simple process that can double your sales, even if you don?t have time for an elaborate new sales system. When you spend your days scrambling to take orders and resolving customer issues, there is little time for new sales techniques. This book is for you. In 5-Minute Selling, Alex Goldfayn describes how thousands of his clients and workshop attendees have generated dramatic annual sales growth with short bursts of action throughout the day. With three-second efforts throughout the day, you can add 50 to 100% to your sales.

The techniques in this book are simple but powerful:

  • You?ll learn the power of picking up the phone proactively to call customers and prospects when nothing is wrong, because almost nobody does this
  • You?ll get approaches for offering customers additional products and services?and asking about what else they are buying elsewhere?because almost nobody does this either
  • You?ll also learn about the low-tech but incredibly effective singular impact of the hand-written note 

In short, 5-Minute Selling is about showing customers and prospects that we care about them more than our competition does with simple, repeated, lightning-fast, high-value, consistent communications.

Don?t Read This Book, DO THIS BOOK:

5-Minute Selling lays out a Two-Week Challenge for you implement in your sales work. Follow the detailed process for five minutes per day, for 10 working days (less than one total hour of time), and, like thousands before you, you will begin to see dramatic improvements in your sales growth.


Title: 65 Roses and a Trunki
ISBN: 9781119628590
Format: BB
Authors: Rob Law
Pub. Date: 20200618
Publisher: John Wiley & Sons (UK)
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***BUSINESS BOOK AWARDS - FINALIST 2021*** 

An inspirational success story that shows how anyone can be a champion, overcome challenges and create a better world for yourself and others

65 Roses and a Trunki: Defying the Odds in Life and Business, is the extraordinary success story of entrepreneur Rob Law, designer and inventor of Trunki, the award-winning children's ride-on suitcase that’s sold millions of units worldwide.

Born with cystic fibrosis, Rob watched his twin sister die from the same illness at sixteen. Told he could not expect to live into his twenties, he made a promise that he was going to defy the odds and live a long and successful life. Despite being humiliated in Dragons Den where his business was described as "worthless", Rob went on to create a new category of consumer product, build a global business brand, become an accomplished athlete, get an MBE from the Queen, bring joy to millions of children all over the world and become a father to three children after being told he would die childless.

After beating overwhelming odds on the road to success in his personal and professional life, Rob wrote this memoir to help anyone facing difficult challenges in life and business. From brand-building and harnessing your creativity to managing a chronic health condition and facing your demons, you'll learn how to defy the odds, follow your passion, keep fighting when experts are telling you to quit and overcome every challenge you face.

65 Roses and a Trunki is a life-affirming book. Drawing on key insights from personal and business psychology, it tells an inspirational story that can be your story too.


Title: A / B Testing
ISBN: 9781118792414
Format: BB
Authors: Dan Siroker Pete Koomen
Pub. Date: 20150717
Publisher: John Wiley & Sons Inc (US)
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How Your Business Can Use the Science That Helped Win the White House

The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.

What's the solution? A/B testing.

A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.

In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.

Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:

  • What to test
  • How to choose the testing solution that's right for your organization
  • How to assemble an A/B testing dream team
  • How to create personalized experiences for every visitor
  • And much more
Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Title: A Beautiful Constraint
ISBN: 9781118899014
Format: BB
Authors: Adam Morgan Mark Barden
Pub. Date: 20150109
Publisher: John Wiley & Sons Inc (US)
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An inspiring yet practical guide for transforming limitations into opportunities

A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today?lack of time, money, resources, attention, know-how?and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint.

The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to:

  • Examine how we've become path dependent?stuck with routines that blind us from seeing opportunity along new paths
  • Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process
  • Adopt a Can If mentality to answer these questions?focused on "how," not "if"
  • Access the abundance to be found all around us to help transform constraints
  • Activate the high-octane mix of emotions necessary to fuel the tenacity required for success

We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.


Title: A Brief History of Entrepreneurship
ISBN: 9780231173049
Format: BB
Authors: Joe Carlen
Pub. Date: 20161011

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A Brief History of Entrepreneurship charts how the pursuit of profit by private individuals has been a prime mover in revolutionizing civilization. Entrepreneurs often butt up against processes, technologies, social conventions, and even laws. So they circumvent, innovate, and violate to obtain what they want. This creative destruction has brought about overland and overseas trade, colonization, and a host of revolutionary technologies?from caffeinated beverages to the personal computer?that have transformed society.

Consulting rich archival sources, including some that have never before been translated, Carlen maps the course of human history through nine episodes when entrepreneurship reshaped our world. Highlighting the most colorful characters of each era, he discusses Mesopotamian merchants' creation of the urban market economy; Phoenician merchant-sailors intercontinental trade, which came to connect Africa, Asia, and Europe; Chinese tea traders' invention of paper money; the colonization of the Americas; and the current "flattening" of the world's economic playing field.

Yet the pursuit of profit hasn't always moved us forward. From slavery to organized crime, Carlen explores how entrepreneurship can sometimes work at the expense of others. He also discusses the new entrepreneurs who, through the nascent space tourism industry, are leading humanity to a multiplanetary future. By exploring all sides of this legacy, Carlen brings much-needed detail to the role of entrepreneurship in revolutionizing civilization.

Title: A Coach's Guide to Developing Exemplary Leaders
ISBN: 9781119397533
Format: BC
Authors: James M. Kouzes Barry Z. Posner
Pub. Date: 20170804
Publisher: John Wiley & Sons Inc (US)
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An evidence-based approach to real-world leadership development

A Coach's Guide to Developing Exemplary Leaders presents leadership not as an inherent talent, but as a set of skills to be learned. Backed by over 30 years of original research and data from over four million individuals, this book offers a framework for leadership development in the modern business environment, and a set of best practices for training the leaders of tomorrow. The basic curriculum centers around The Five Practices of Exemplary Leadership®: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart. As fundamental elements of great leadership at any level, in any industry, these tenets establish a learnable, measureable, teachable set of behaviors that form the basis of evidence-based leadership development. This book shows you how to use the Five Practices and related tools to coach promising talent into leadership roles. Success stories show how these practices have been implemented in real-world situations, and worksheets and checklists help you easily integrate the Five Practices into your existing coaching regimen.

Highly practical and straightforward, this action-focused guide helps you shape the future of leadership. Teach people skills that have been proven effective again and again, as you show them how to:

  • Be the example that sets the tone at the top
  • Inspire high performance, creativity, and innovation
  • Challenge people to push their comfort zone, and enable them to succeed
  • Provide support, encouragement, and guidance around obstacles

As Baby Boomers retire in record numbers, the need for real, effective leadership is growing greater than ever; at the same time, there has never been a more disparate set of opinions about what "leadership" actually means. A Coach's Guide to Developing Exemplary Leaders provides an evidence-based model to help you develop leaders with real, quantifiable, tangible skills.

Title: A Culture of Purpose
ISBN: 9781118814567
Format: BB
Authors: Christoph Lueneburger
Pub. Date: 20140328
Publisher: John Wiley & Sons Inc (US)
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How innovative leaders create meaningful cultures that attract and retain top talent

Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent.

For leaders building cultures of purpose, the commercial pursuit of sustainability provides the most reliable blueprint. While sustainability has been commonly misconstrued as a description of a set of problems, Christoph Lueneburger shows that it is really a solution to problems, capable of inspiring people and forging cultures.Sharing his exclusive, in-depth dialogues with chief sustainability officers, CEOs, and board chairmen, Lueneburger reveals how sustainability works at places where it works best, including Chrysler, Unilever, TNT, Walmart, and Bloomberg. Featuring a clear three-phase process that helps leaders assess the talent needed to develop organizations characterized by energy, resilience, and openness, A Culture of Purpose offers leaders the right questions to ask in order to:

  • Tap and Nurture Your Current Corporate Strengths: Learn how to recognize, cultivate, and leverage the competencies of your current talent to develop your leadership team.
  • Hire the Right Team: Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization.
  • Craft Your Culture: Create an environment that unleashes these competencies and traits and pushes them to the fore. Shape how people relate to one another and collectively go for what would be out of reach to them individually.

Many books have described the "what" and the "how" of sustainability, but this is the first to reveal the "who." Lueneburger changes dated preconceptions to show that sustainability is not an ideological mindset but a cultural trait of a resilient business. For leaders ready to build and strengthen a winning business, A Culture of Purpose is an education, a revelation, and an invitation to the next generation of success.


Title: A Failure of Capitalism
ISBN: 9780674060395
Format: BC
Authors: Richard A. Posner
Pub. Date: 20110531

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The financial and economic crisis that began in 2008 is the most alarming of our lifetime because of the warp-speed at which it is occurring. How could it have happened, especially after all that we've learned from the Great Depression? Why wasn't it anticipated so that remedial steps could be taken to avoid or mitigate it? What can be done to reverse a slide into a full-blown depression? Why have the responses to date of the government and the economics profession been so lackluster? Richard Posner presents a concise and non-technical examination of this mother of all financial disasters and of the, as yet, stumbling efforts to cope with it. No previous acquaintance on the part of the reader with macroeconomics or the theory of finance is presupposed. This is a book for intelligent generalists that will interest specialists as well.

Among the facts and causes Posner identifies are: excess savings flowing in from Asia and the reckless lowering of interest rates by the Federal Reserve Board; the relation between executive compensation, short-term profit goals, and risky lending; the housing bubble fuelled by low interest rates, aggressive mortgage marketing, and loose regulations; the low savings rate of American people; and the highly leveraged balance sheets of large financial institutions.

Posner analyzes the two basic remedial approaches to the crisis, which correspond to the two theories of the cause of the Great Depression: the monetarist?that the Federal Reserve Board allowed the money supply to shrink, thus failing to prevent a disastrous deflation?and the Keynesian?that the depression was the product of a credit binge in the 1920s, a stock-market crash, and the ensuing downward spiral in economic activity. Posner concludes that the pendulum swung too far and that our financial markets need to be more heavily regulated.


Title: A Fine Line
ISBN: 9780470451021
Format: BB
Authors: Hartmut Esslinger
Pub. Date: 20090611
Publisher: John Wiley & Sons Inc (US)
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praise for a fine line

"A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." ?Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com

"At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story." ?Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics

"Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business?and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times! A Fine Line is a must-read for designers and business people alike." ?Satjiv Chahil, senior vice president, Hewlett-Packard

"A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas." ?Professor Dr Peter Zec, president, ICSID and founder, red dot awards


Title: A Guide to the Human Resource Body of Knowledge (HRBoK)
ISBN: 9781119374886
Format: BB
Authors: Sandra M. Reed
Pub. Date: 20170421
Publisher: John Wiley & Sons Inc (US)
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An essential reference for HR professionals

A Guide to the HR Body of Knowledge (HRBoKTM) from HR Certification Institute (HRCI®) is an essential reference book for HR professionals and a must-have guide for those who wish to further their expertise and career in the HR field. This book will help HR professionals align their organizations with essential practices while also covering the Core Knowledge Requirements for all exams administered by HRCI. Filled with authoritative insights into the six areas of HR functional expertise: Business Management and Strategy; Workforce Planning and Employment; Human Resource Development; Compensation and Benefits; Employee and Labor Relations; and Risk Management, this volume also covers information on exam eligibility, and prep tips.

Contributions from dozens of HR subject matter experts cover the skills, knowledge, and methods that define the profession's best practices. Whether used as a desk reference, or as a self-assessment, this book allows you to:

  • Assess your skill set and your organization's practices against the HRCI standard
  • Get the latest information on strategies HR professionals can use to help their organizations and their profession
  • Gain insight into the body of knowledge that forms the basis for all HRCI certification exams

 

As the HR field becomes more diverse and complex, HR professionals need an informational "home base" for periodic check-ins and authoritative reference. As a certifying body for over four decades, HRCI has drawn upon its collective expertise to codify a standard body of knowledge for the field. The HRBoK is the definitive resource that will be your go-to HR reference for years to come.


Title: A Higher Bid
ISBN: 9781119017875
Format: BB
Authors: Kathy Kingston
Pub. Date: 20150508
Publisher: John Wiley & Sons Inc (US)
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Transform fundraising events into long-term revenue with expert auction advice

A Higher Bid is the nonprofit school and organization guide to planning and executing more exciting, more lucrative special event fundraisers. In this book, award-winning consultant, fundraiser, speaker, and professional auctioneer Kathy Kingston shares her proprietary and proven approaches to audience development, board empowerment, leadership succession, guest cultivation and engagement, and donor development. You'll learn how live auctions, special appeals, innovative icebreakers, silent auctions, and new technologies can help increase revenue, and how to execute these events in a way that translates to a stronger donor base for long-term giving. Kingston describes how to match the guest list and catalog for better results, and reveals the strategies professional auctioneers use to curate the right auction items and discover the right people to generate optimum revenue and engage donors.

This book offers a fresh approach to fundraising, showing you how charity benefit auctions can be made a centerpiece of fundraising special events to drive both short- and long-term fundraising goals while providing a fun and inspiring opportunity to generate awareness and keep supporters excited about the mission. Using Kingston's proven framework, you'll learn effective ways to:

  • Strategically increase high-profit revenue streams
  • Increase your organization's donor base
  • Empower the board toward efficiency and productivity
  • Engage supporters more deeply and keep them invested

Donors are the lifeblood of any nonprofit organization, and sustainable revenue depends upon their high engagement and willingness to give. Well-executed benefit and charity auctions have proven to be effective fundraisers for nonprofits, associations, and schools of all types, and A Higher Bid is the expert guide to optimizing these special events for maximum impact.


Title: A Leader's Legacy
ISBN: 9780787982966
Format: BB
Authors: James M. Kouzes Barry Z. Posner
Pub. Date: 20060804
Publisher: John Wiley & Sons Inc (US)
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In this provocative book, leadership experts and authors of the best-selling The Leadership Challenge, Jim Kouzes and Barry Posner take on a unique challenge and explore the question of leadership and legacy. Kouzes and Posner examine in twenty-two chapters the critical questions all leaders must ask themselves in order to leave a lasting impact. These powerful essays are grouped into four categories: Significance, Relationships, Aspirations, and Courage. In each essay the authors consider a thorny and often ambiguous issue with which today?s leaders must grapple issues?such as how leaders serve and sacrifice, why leaders need loving critics, why leaders should want to be liked, why leaders can't take trust for granted, why it?s not just the leader?s vision, why failure is always an option, why it takes courage to ?make a life,? how to liberate the leader in everyone, and ultimately, how the legacy you leave is the life you lead.
Title: A Letter to My White Friends and Colleagues
ISBN: 9781119794776
Format: BB
Authors: Steven S. Rogers
Pub. Date: 20210507
Publisher: John Wiley & Sons Inc (US)
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Learn how to address racial wealth disparity in the United States today

From the life, professional experiences, and research of former Harvard Business School professor Steven Rogers, comes his boldly stated, A Letter to My White Friends and Colleagues. This informative epistle investigates the causes of racial wealth disparity in the United States and provides solutions for addressing it. Through extensive data and historical research, anecdotes, teaching, and case studies, it presents practical ways White people can work with and help the Black community. It teaches readers that eliminating the $153,000 wealth gap between Black and White people is the solution to over 75% of our problems and offers solutions to help improve Black-White racial relations in the United States.

In straightforward language, filled with facts, stories, advice, and sometimes even humor, A Letter to My White Friends and Colleagues encourages every White person to share his/her wealth with the Black community—plain and simple. This book recommends that you spend a portion of your annual household budget with Black-owned companies. If more money is spent at Black-owned businesses, those companies can grow and create more jobs for Black people. Rogers also proposes White people make large savings deposits into Black-owned banks. These are the financial institutions that are the backbone of the Black community that provide loans to the Black community for businesses, education, automobiles, and home mortgages.

And finally, he resolutely encourages White people to support government reparations to Black Americans who are descendants of Black men and women, who were enslaved from 1619 to 1865. Those who read the book will:

  • Understand the root causes of racial disparities in America
  • Discover how you can personally contribute to reducing the inequality between Black and White people in the United States today
  • Get concrete recommendations on how to redirect your spending to Black-owned institutions to help decrease the racial wealth gap

This groundbreaking book provides financial recommendations that you can put into practice today, using his helpful instructions in most of the chapters, to address the systemic inequality between White and Black Americans. Read A Letter to My White Friends and Colleagues and be part of the path forward.


Title: A Master Class in Brand Planning
ISBN: 9780470517918
Format: BB
Authors:
Pub. Date: 20071026
Publisher: John Wiley & Sons (UK)
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In 1988, on Stephen King?s retirement JWT published ?The King Papers? a small collection of Stephen King?s published writings spanning 1967-1985.  They remain timelessly potentially valuable but are an almost unexploited gold mine.  This book is comprised of a selection of 20-25 of Stephen King?s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.

The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today?s more complex media environment. 

The book will serve as a valuable reference book for today?s practitioners, as well as a unique source of sophisticated, contemporary thinking.


Title: A Primer on Organizational Behavior
ISBN: 9780470086957
Format: BC
Authors: James L. Bowditch Anthony F. Buono Marcus M. Stewart
Pub. Date: 20071105
Publisher: John Wiley & Sons Inc (US)
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A Primer on Organizational Behavior, places attention on information technology in the workplace and how it?s reshaping organizations and the management practices within them.  The 7th Edition is thoroughly updated, featuring in-depth discussions on early management thought, workplace incivility, social justice, conformity in groups, virtual teams, team conflict, leader-member relations, and organizational change.
Students learn all the terms and concepts they need to understand OB and its application in modern organizations, and to comprehend practitioner and scholarly publications.
This primer is ideal for use with cases, readings, experiential exercises, or simulations, and often serves as a review or reference book for MBAs and beyond.

Title: A Spiritual Audit of Corporate America
ISBN: 9781118599617
Format: BC
Authors: Ian Mitroff Elizabeth A. Denton
Pub. Date: 20121127
Publisher: John Wiley & Sons Inc (US)
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This first-ever survey of spiritual beliefs and practices among managers and executives finds that, while most people have strong spiritual beliefs, few feel that they can act on those beliefs at work. And yet, overall company performance is actually higher in companies where company values and spiritual values coalesce. Filling a gap in today's literature on spirituality and business, this book examines five proven models for introducing spirituality to the workplace and spells out the strengths and weaknesses of each model. More than a personal guide to spiritual well-being, it shows how you can harness the immense spiritual energy at everyone's core, and outlines solutions for bringing that energy into the organization.
Title: A World Without Wall Street?
ISBN: 9780857420312
Format: BB
Authors: Francois Morin
Pub. Date: 20130415

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As the aftershocks of the latest economic meltdown reverberate throughout the world, and people organize to physically occupy the major financial centers of the West, few experts and even fewer governments have dared to consider a world without the powerful markets that brought on the crash. Yet, as François Morin explains in A World Without Wall Street?, this is the very step that needs to be taken as quickly as possible to avoid a perpetual future of dehumanizing working conditions, devastated ecosystems, and the submission of public policies to private interests.
 
 In this insightful and radical take on global finance, Morin recommends nothing less than a revolutionary reconstruction of the international monetary system. More, he recommends that the laws of societies be reformed so that the power of management may be shared among all of the actors involved in production, not concentrated in the hands of the few. This shift, argues Morin, will transform the monetary system into a common good for all of humanity, rich or poor. With Wall Street at the center of the very power structure that needs to be dismantled, Morin takes broad aim at the purely speculative financial games and arcane instruments by which the global economy and its citizens are held captive. In this very timely and provocative book, Morin bravely offers a way forward—instead of simply triaging a hemorrhaging system, he persuasively asks us to consider a subversive reinvention.

Title: Above the Line
ISBN: 9780730312505
Format: BC
Authors: Michael Henderson
Pub. Date: 20140627
Publisher: John Wiley & Sons Australia
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Position your organisation's culture to attain new heights

Above the Line: How to Create a Company Culture that Engages Employees, Delights Customers and Delivers Results offers all leaders a handbook for leveraging an organisation's culture to engage staff, increase customer satisfaction and streamline business performance. A groundbreaking work, this book reveals what it takes to achieve optimum results from your organisational culture without employing the use of external consultants. This organic, in-house approach to company culture transformation saves both time and money. Step-by-step, author Michael Henderson illustrates how to create a culture in which employees and leaders delight those outside the company?customers, shareholder, employees' families, suppliers and the board of directors?and anyone else who may benefit from an association with the organisation.

The book's proven models and ideas have been tried and tested with a broad range of of high-profile international companies. Expert author, Michael Henderson, a.k.a. The Corporate Anthropologist, has more than 30 years' experience, and a proven track record of working and consulting with organisations to enhance their workplace cultures.

  • Reveals how to create an organisational culture that achieves desired results
  • Puts the cultural transformation process in the hands of the people directly effected
  • Smashes some of the established and costly myths about culture and how to work with culture

This important resource is written for leaders, managers and supervisors at all levels and across industries.


Title: Accelerating Leadership Development
ISBN: 9781118464113
Format: BB
Authors: Jocelyn Berard
Pub. Date: 20130823
Publisher: John Wiley & Sons Canada
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Proven strategies and innovative solutions for developing and retaining successful leaders

Many organizations today are facing a crisis of leadership. As the Baby Boomer generation exits the workforce, companies are struggling to find qualified leaders to fill critical roles. Accelerating Leadership Development offers solutions for leadership development, management, and retention from award-winning development firm Global Knowledge.

Accelerating Leadership Development provides a proven model to help companies develop high-potential employees with the competencies and knowledge capital to assume critical roles successfully. It includes practical and rigorous tools that enable organizations to identify targets and predict those targets' success with six measurable factors. With this proven development system, companies can develop a pipeline of ready leaders with high levels of engagement and retention.

  • Features actionable, effective principles and strategies for leadership development using a results-oriented framework
  • Chapters address communication and delegation strategies, effective feedback models, shifting of responsibility and accountability to direct reports, and contemporary coaching and development approaches
  • Based on in-depth research and client interactions from one of the most prominent names in workforce development

For any business that experiences a leadership failure or a lack of qualified leaders for vital positions, the consequences can be devastating. This practical and effective guide to leadership development offers real solutions for long-term excellence.


Title: Accelerating Performance
ISBN: 9781119147497
Format: BB
Authors: Colin Price Sharon Toye
Pub. Date: 20161227
Publisher: John Wiley & Sons Inc (US)
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Transform your organization into a dynamic catalyst for success

Accelerating Performance is not just another “warm and fuzzy” change management book—it's a practical, comprehensive, data-driven action plan for picking up the pace and achieving more. Co-written by one of the authors of Beyond Performance, this book draws on a combination of empirical research and decades of experience advising global companies to show you how to reduce time to value by building and changing momentum more quickly than your competitors.

The META framework (short for Mobilize, Execute, and Transform with Agility) offers advice for leading change at four levels: strategy, the organization, teams, and individuals. In addition to step-by-step guidance toward assessment, planning, and implementation, the book offers:

  • A diagnostic tool for leaders, teams, and organizations to assess their starting place, and highlight the specific areas needed to improve the ability to accelerate performance.
  • A detailed look at the factors proven to create drag—and drive—at each of the four levels: strategy, organizations, teams, and individuals.
  • An exploration of the 39 differentiating actions that organizations can combine as dictated by their strategy and context into a winning recipe.
  • A closer look at the practices of 23 “superaccelerators,” a global (and perhaps unexpected) mix of companies that have demonstrated a consistent ability to accelerate performance.

A single taste of success is all it takes to spark change, but the hard work of following through requires constant vigilance—and a plan. Learn how to capture that drive, bottle it, and use it to sustain motivation, inspiration, and achievement. Deliver at the highest level, and then turn around and do even better next time. Accelerating Performance gives leaders a step-by-step framework for taking action and transforming their organizations, teams, and even themselves—starting today.


Title: Accountable Leaders
ISBN: 9781119550112
Format: BB
Authors: Vince Molinaro
Pub. Date: 20200521
Publisher: John Wiley & Sons Inc (US)
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Proven methods to push your organization to its maximum potential with responsible leadership

Accountable Leaders is the real-world guide to propelling your business to extraordinary levels of performance and achievement. Leadership accountability is a major issue in organizations around the globe. Research has shown that teams and individual employees are overwhelmingly dissatisfied with the degree of accountability demonstrated by their leaders. Effective teams need responsible and accountable leaders—the solution seems simple. Yet, thousands of businesses are struggling with mediocre performance and widening gaps in leadership. This essential resource provides practical and no-nonsense strategies to transform any organization into a cohesive, highly motivated culture of accountable leaders and fully committed teams.

Bestselling author Dr. Vince Molinaro shares his proven methods of optimal leadership accountability, providing a step-by-step blueprint for leaders in any organization. Developed from years of experience helping Fortune 500 companies build strong leaders and effective teams, this book will enable you to:

  • Build strong leadership accountability to leverage competitive advantage, increase team performance, and close the leadership gap in your organization
  • Understand why gaps in leadership occur and recognize accountability issues in your own organization
  • Develop an effective strategy to instill a culture of accountability and responsibility in your business
  • Identify and implement organizational practices that encourage accountable leadership throughout your management structure

Accountable Leaders is a vital guide for anyone who leads a team: from managers and supervisors, to CEOs and CHROs. This invaluable guide will provide the tools and knowledge to take you and your organization to incredible levels of performance and achievement. 


Title: Account-Based Marketing
ISBN: 9781119572008
Format: BB
Authors: Chris Golec Peter Isaacson Jessica Fewless
Pub. Date: 20190225
Publisher: John Wiley & Sons Inc (US)
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Account-Based Marketing is changing the discipline of marketing—Why?

Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.

Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish.

  • Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base
  • Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs
  • Integrate your sales and marketing processes into an efficient, cohesive workflow
  • Locate and attract the ideal clients for your business to increase revenue and open up new opportunities

From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.


Title: Account-Based Marketing For Dummies
ISBN: 9781119224853
Format: BC
Authors: Sangram Vajre
Pub. Date: 20160415
Publisher: John Wiley & Sons Inc (US)
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Grow your account list with an effective account-based marketing strategy

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results.

This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online.

  • Align your sales and marketing teams for greater success in your ABM efforts
  • Analyze data to identify key accounts
  • Target your messages for real-time interaction
  • Integrate your campaign with marketing automation software

If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!

"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it.  Any business marketing professional will benefit from a look at this book."
—David Raab, Founder at Raab Associates

"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too."
—Megan Heuer, Vice President and Group Director, SiriusDecisions

"Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how."
—Joe Chernov, VP of Marketing at InsightSquared

"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how."
—Scott Brinker, Author of Hacking Marketing

"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results."
—Sean Zinsmeister, Senior Director of Product Marketing, Infer

"The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers.  Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike."
—Scott Vaughan, CMO, Integrate


Title: Accounting and Reporting for Not-for-Profit Organizations
ISBN: 9781119744726
Format: BC
Authors: Melisa F. Galasso
Pub. Date: 20200618
Publisher: John Wiley & Sons Inc (US)
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This title provides the tools necessary to go beyond the theory and create value-added services for accountants’ clients. In the not-for-profit arena. This book allows readers to examine, evaluate, and perform case studies, which will enhance their working knowledge of fundamental not-for-profit accounting and reporting, presentation requirements, note disclosures unique to not-for-profits, and options allowed under generally accepted accounting principles.

Key topics include:

  • Financial statement presentation, including FASB's financial reporting standard
  • Statement of activities
  • Statement of financial position and statement of cash flow
  • Note disclosures
  • Contribution concepts
  • Functional expense and allocation of costs
  • Endowments
  • Operating versus non-operating
  • Split interest agreements and beneficial trusts
  • Agency transactions
  • Programmatic investments
  • Common financial statement mistakes

Title: Accounting Ethics
ISBN: 9781119118787
Format: BC
Authors: Ronald F. Duska Brenda Shay Duska Kenneth Wm. Kury
Pub. Date: 20181207
Publisher: John Wiley & Sons (UK)
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A trusted resource on the complex ethical questions that define the accounting profession

An accountant’s practice depends on making difficult decisions. To achieve the best results, individual accountants and accounting firms need a clear understanding of the ethical duties and decision-making involved in the four major functions of modern accounting—auditing, management accounting, tax accounting, and consulting—as well as a strong sense of ethical conduct to guide the certification and validation of reliable financial records.

Now in its third edition, Accounting Ethics is a thorough and engaging exploration of the ethical issues that accountants encounter in their professional lives. Since the publication of the first edition in 2002, Accounting Ethics has become an indispensable resource for accounting courses and certification programs worldwide, known for its focus on real-world application, practical advice, reader-friendly guidance, and its insight into the effects of global change on the profession. Together with coverage of the contemporary regulatory environment—including the Sarbanes-Oxley Act, the Public Company Accounting Oversight Board, and the Dodd–Frank Wall Street Reform and Consumer Protection Act—this revised edition features expanded pedagogical resources such as new end-of-chapter case studies and discussion questions, and includes the updated AICPA Code of Conduct.

Concise and dependable, Accounting Ethics sustains its reputation as an authoritative resource for practicing accountants, new professionals, students of accounting, and those who are considering the profession.


Title: Achieve with Accountability
ISBN: 9781119314080
Format: BB
Authors: Mike Evans
Pub. Date: 20170127
Publisher: John Wiley & Sons Inc (US)
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ACCOUNTABILITY IS THE CATALYST THAT IGNITES: Accelerated Change, Robust Employee Engagement, Intensified Ownership, Relentless Perseverance, Impeccable Alignment, and propels individuals, teams and organizations to desired results.

Accountability crumbles silos, boosts teamwork and collaboration, strengthens camaraderie, creativity, resiliency, agility, trust, and communication

Achieve with Accountability presents a recipe for awakening the whatever it takes attitude to achieve what matters most to individuals, teams and organizations. Discover how to transform accountability into a positive, engaging and forward looking experience that will secure your position in the new world of work. Learn how to kick-start a revolution that will blast your team or organization to new heights of success. We are in a brawl with no rules, where the fast, flexible and agile will eat and spit out the slow, over-thinking and complacent. When you relinquish accountability you place your future in the hands of other people or events. It's only by taking accountability and ownership for our circumstances that we can achieve what matters most. Embrace the accountability fundamentals that have helped individuals, teams and organizations for years to achieve and exceed what matters most.

With the world coming at us fast and furious every day, it's easy to feel like you've lost control of your own life, your team or your organization. By choosing to take and lead accountability you reclaim control and are able to direct your own destiny.

  • Develop the agility, flexibility and resiliency to adapt and thrive during constant change
  • Foster a can-do, resolute, solutions focus in the face of difficult challenges, obstacles and barriers
  • Eradicate the blame-game and vanquish excuse-making that stifles peak performance
  • Shed feelings of disarray, discomfort, apathy, entitlement, indifference and despair
  • Take control over your circumstances and achieve what matters most
  • Unleash voluntary contributions of discretionary performance that is often left untapped in individuals, teams and organizations
  • Establish unshakable trust and credibility

Accountability is a current that feeds into the slipstream of success. Your performance, your decisions, and your results are all your responsibility; when you operate from that premise, magic happens. Achieve with Accountability shows you how to nourish that can-do mindset, so you can begin to achieve what matters most.

 


Title: Achieving Class A Business Excellence
ISBN: 9780470260340
Format: BB
Authors: Dennis Groves Kevin Herbert James G. Correll
Pub. Date: 20080909
Publisher: John Wiley & Sons Inc (US)
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A tough, challenging, and eventful journey is outlined in this cutting-edge business story. Greg, the company President, uses the latest edition of the trusted industry standard, The Oliver Wight Class A Checklist for Business Excellence, to transform his business from mediocrity to industry leading performance. What he learns about senior management responsibilities and behaviors drives him to achieve outstanding rewards and benefits, not the least of which is his company's survival.
Title: Achieving Excellence in Fundraising
ISBN: 9781118853825
Format: BB
Authors: Eugene R. Tempel Timothy L. Seiler Dwight F. Burlingame
Pub. Date: 20160108
Publisher: John Wiley & Sons Inc (US)
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Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession.

Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties.

  • Understand donor dynamics and craft an institutional development plan
  • Explore essential marketing and solicitation techniques
  • Learn effective volunteer recruitment, retention, and management strategies

Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.


Title: Achieving Investment Excellence
ISBN: 9781119437659
Format: BB
Authors: Kees Koedijk Alfred Slager Jaap van Dam
Pub. Date: 20190322
Publisher: John Wiley & Sons (UK)
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Crucial methods, tactics and tools for successful pension fund management

Achieving Investment Excellence offers trustees and asset managers a comprehensive handbook for improving the quality of their investments. With a stated goal of substantially and sustainably improving annual returns, this book clarifies and demystifies important concepts surrounding trustee duties and responsibilities, investment strategies, analysis, evaluation and much more.

Low interest rates are making the high cost of future pension payouts fraught with tension, even as the time and knowledge required to manage these funds appropriately increases — it is no wonder that pensions are increasingly seen as a financial liability. Now more than ever, it is critical that trustees understand exactly what contributes to investment success — and what detracts from it. This book details the roles, the tools and the strategies that make pension funds pay off.

  • Understand the role of pension funds and the fiduciary duty of trustees
  • Learn the tools and kills you need to build profound and lasting investment excellence
  • Analyse, diagnose and improve investment quality of funds using concrete tools and instruments
  • Study illustrative examples that demonstrate critical implementation and execution advice

Packed with expert insight, crucial tools and real-life examples, this book is an important resource for those tasked with governing these. Achieving Investment Excellence provides the expert insight, clear guidance and key wisdom you need to manage these funds successfully.


Title: Ackoff's Best
ISBN: 9780471316343
Format: BB
Authors: Russell L. Ackoff
Pub. Date: 19990202
Publisher: John Wiley & Sons Inc (US)
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Russell Ackoff is a very special management thinker. As an architect, city planner, doctor of philosophy, behavioral scientist, trailblazer in the fields of organizational, operations, and systems theory, bestselling author, distinguished Wharton School professor, and head of his own management education and consulting firm, he qualifies, as do few others in this century, for the title of "Renaissance Man." Fortunately, he makes up for this grievous shortcoming by also being an outrageously funny observer of homo commercium. Now, Ackoff's Best offers you an opportunity to become acquainted with this irreverent genius who, over the past forty years, has done so much to shape our understanding of the modern business organization.

Compiled by the author, Ackoff's Best encapsulates the author's most controversial, influential, and wittiest work to appear since the 1970s. Ackoff's groundbreaking exploration of systems theory and its effect on business provides the backbone of this collection. Also included are his most lasting and thought-provoking writings on an array of topics in business, society, and human behavior that well reflect the sweeping scope of Ackoff's intellect and expertise. From managing teams, maximizing the effectiveness of information systems, and problem solving, to creativity, crime, and the role of the corporation in a democratic society, these writings are a cornucopia of insights, observations, and powerful lessons that will help you maximize your personal development and the effectiveness of your organization.

An excellent introduction for newcomers to Russell Ackoff, and a welcome compendium of Ackoff's pithiest writings for those already familiar with his ideas from such classic works as Creating the Corporate Future and The Art of Problem Solving, Ackoff's Best is required reading for every intelligent businessperson.

"The range, depth, and perspectives of these essays on management illustrate, once again, Russ Ackoff's unique genius."
Warren Bennis, University Professor, University of Southern California, and Co-author, Co-Leaders

"Russ Ackoff uses words that cut through the familiar and open doors in one's brain."
Arie P. de Geus, Author, The Living Company

"Ackoff's Best captures the lucid and compelling explorations of one of the most profound and influential thinkers of our time."
Ray Stata, Chairman of the Board, Analog Devices

"This collection reminds me that I have learned my most valuable lessons from Russ Ackoff."
Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation


Title: Active Training
ISBN: 9781118972014
Format: BB
Authors: Melvin L. Silberman Elaine Biech
Pub. Date: 20150424
Publisher: John Wiley & Sons Inc (US)
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The all-time bestselling training handbook, updated for new technologies and roles

Active Training turns instructional design on its head by shifting the emphasis away from the instructor, and on to the learner. Comprehensively updated to reflect the many developments in the field, this new fourth edition covers the latest technologies and applications, the evolving role of the trainer, and how new business realities impact training, advancing new evidence-based best practices for new trainer tasks, skills, and knowledge. Up to date theory and research inform the practical tips and techniques that fully engage learners and help them get the most out of sessions, while updated workplace examples and revised templates and worksheets help bring these techniques into the classroom quickly. You'll gain insight into improving training evaluation by using Return on Expectations (ROE), learn how to extend the value of training programs through transfer of learning, and develop fresh, engaging methods that incorporate state-of-the-art applications.

Active Training designs offer just the right amount of content; the right balance of affective, behavioral, and cognitive learning; a variety of approaches; real-life problem solving; gradual skill-building; and engaging delivery that uses the participants' expertise as a foundation for learning. This book is the classic guide to employing Active Training methods effectively and appropriately for almost any topic.

  • Learn how the trainer's role has changed
  • Engage learners through any training delivery method
  • Inspire collaboration and innovation through application
  • Overcome the challenges trainers face in the new business environment

Active Training methods make training sessions fun, engaging, relevant, and most importantly, effective. Participants become enthusiastic about the material, and view sessions as interesting challenges rather than as means to fulfill requirements. To bring these widely endorsed methods into your training repertoire, Active Training is the complete practical handbook you need.


Title: Acts of God and Man
ISBN: 9780231153676
Format: BC
Authors: Michael Powers
Pub. Date: 20140101

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Much has been written about the ups and downs of financial markets, from the lure of prosperity to the despair of crises. Yet a more fundamental and pernicious source of uncertainty exists in today's world: the traditional "insurance" risks of earthquakes, storms, terrorist attacks, and other disasters. Insightfully exploring these "acts of God and man," Michael R. Powers guides readers through the methods available for identifying and measuring such risks, financing their consequences, and forecasting their future behavior within the limits of science.

A distinctive characteristic of earthquakes, hurricanes, bombings, and other insurance risks is that they impact the values of stocks, bonds, commodities, and other market-based financial products, while remaining largely unaffected by or "aloof" from the behavior of markets. Quantifying such risks given limited data is difficult yet crucial for achieving the financing objectives of insurance. Powers begins with a discussion of how risk impacts our lives, health, and possessions and proceeds to introduce the statistical techniques necessary for analyzing these uncertainties. He then considers the experience of risk from the perspectives of both policyholders and insurance companies, and compares their respective responses.

The risks inherent in the private insurance industry lead naturally to a discussion of the government's role as both market regulator and potential "insurer of last resort." Following a thoughtful and balanced analysis of these issues, Powers concludes with an interdisciplinary investigation into the nature of uncertainty, incorporating ideas from physics, philosophy, and game theory to assess science's limitations in predicting the ramifications of risk.

Title: Adapting to Climate Change
ISBN: 9780300246711
Format: BB
Authors: Matthew E. Kahn
Pub. Date: 20210622

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It is all but certain that the next century will be hotter than any we’ve experienced before. Even if we get serious about fighting climate change, it’s clear that we will need to adapt to the changes already underway in our environment. This book considers how individual economic choices in response to climate change will transform the larger economy.
 
Using the tools of microeconomics, Matthew E. Kahn explores how decisions about where we live, how our food is grown, and where new business ventures choose to locate are impacted by climate change. Kahn suggests new ways that big data can be deployed to ease energy or water shortages to aid agricultural operations and proposes informed policy changes related to public infrastructure, disaster relief, and real estate to nudge land use, transportation options, and business development in the right direction.

Title: Adobe Analytics For Dummies
ISBN: 9781119446088
Format: BC
Authors: David Karlins Eric Matisoff
Pub. Date: 20190318
Publisher: John Wiley & Sons Inc (US)
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Use Adobe Analytics as a marketer ?not a programmer!

If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space.

  • Evaluate your marketing strategies and campaigns
  • Explore implementation fundamentals and report architecture
  • Apply Adobe Analytics to multiple sources
  • Succeed in the workplace and expand your marketing skillset

The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

Title: Advance
ISBN: 9781119641773
Format: BC
Authors: Gary Burnison
Pub. Date: 20191018
Publisher: John Wiley & Sons Inc (US)
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The how-to guide for your career

In his previous book, Lose the Resume, Land the Job, author Gary Burnison exposed the myths and the ineffective thinking around how to land the job you really want. Now, in Advance, he takes readers through the next stage—advancing in their careers.

Advance is extremely timely and topical in today's do-it-yourself career development world. Average job tenure has fallen to about four years on average and often only one or two years for younger professionals. These "career nomads" simply aren't around long enough to access career development from their employers. On the other end of the workplace spectrum, many employees find themselves stuck in one job without a promotion, without any raise to speak of, and with no opportunities to learn and grow.

In Advance, Burnison lays out a mosaic of "how-to" advice that applies every day and at every level—the skills and behaviors that help people navigate their careers and stand out among the crowd. He takes on a "Top 20" of career must-haves: managing for the first time, engaging in the "money conversation" with your boss, dealing with difficult bosses (without quitting), coping with coworkers (without losing your mind), making presentations (that don't put people to sleep), mastering digital communication (and avoiding emails that will get you fired), thinking globally (without leaving your office), taking an overseas assignment, meeting senior leaders for the first time (without putting your foot in your mouth), navigating political waters (without sinking your career), reading and fitting in with the culture, and more.

• Wisdom on taking your career to the next level

• Career development tips

• Guidance on being seen and heard

• Written by the CEO of one of the world’s largest management consulting firms

Whether you’re just starting your career, high up on the ladder, or “stuck” anywhere in between, Advance gives you the know-how to get on a path to where you want to go.


Title: Advancing Innovation
ISBN: 9780996729307
Format: BC
Authors: Patrick J. Stroh
Pub. Date: 20200717
Publisher: John Wiley & Sons Inc (US)
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Master the standards and interpretations that govern preparation, compilation, and review engagements with this authoritative resource

Advancing Innovation: Galvanizing, Enabling, and Measuring for Innovation Value! provides readers with a comprehensive treatment of how to perform engagements while complying with the Statements on Standards for Accounting and Review Services (SSARS).

Newly updated, Advancing Innovation delivers practical guidance for the application of the standards to readers’ specific circumstances.

Written by two celebrated accountants and businesspeople, Robert S. Kaplan and Patrick Stroh, Advancing Innovation includes:

  • Fully indexed topics arranged by subject
  • Clarified standards that provide a framework for planning and performing an engagement that meets client needs
  • Explanations of amendments, deleted or superseded content, and conforming changes due to the issuance of other authoritative guidance

Perfect for any accountant expected to perform preparation, compilation, or review engagements, Advancing Innovation covers all SSARSs, including SSARS No. 21 through 25, the last of which further converges AR-C section 90 with ISRE 2400 (Revised).


Title: Adversity Quotient
ISBN: 9780471178927
Format: BB
Authors: Paul G. Stoltz
Pub. Date: 19970407
Publisher: John Wiley & Sons Inc (US)
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Praise for Adversity Quotient.

"With AQ, Paul Stoltz has done something remarkable: He synthesizes some of the most important information on how we influence our own future and then offers a profound set of observations which teaches us how to thrive in a fast-changing world!"-Joel Barker, President, Infinity, LTD, author of Paradigm Shift.

"Adversity Quotient will show that you have more control over events than you think. The key is changing your beliefs. Believe it or not, that can usually be done in One Minute." -Ken Blanchard, co-author, The One Minute Manager.

"Paul Stoltz's AQ explains why some people, teams, organizations, and societies fail or quit, and how others in the situation persevere and succeed. With this book, anyone or or organization can learn to reroute their AQ and hardwire their brain for success." -Daniel Burrus, author, Technotrends.

"AQ is one of the more important concepts of our time. Paul Stoltz's book provides the direction and tools necessary for putting this idea into practice. It is a must read for anyone interested in personal mastery, leadership effectiveness and/or organizational productivity." -Jim Ericson, Program Director, The Masters Forum.

Title: Adversity Quotient
ISBN: 9780471344131
Format: BC
Authors: Paul G. Stoltz
Pub. Date: 19990511
Publisher: John Wiley & Sons Inc (US)
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Praise for Adversity Quotient.

"With AQ, Paul Stoltz has done something remarkable: He synthesizes some of the most important information on how we influence our own future and then offers a profound set of observations which teaches us how to thrive in a fast-changing world!"-Joel Barker, President, Infinity, LTD, author of Paradigm Shift.

"Adversity Quotient will show that you have more control over events than you think. The key is changing your beliefs. Believe it or not, that can usually be done in One Minute." -Ken Blanchard, co-author, The One Minute Manager.

"Paul Stoltz's AQ explains why some people, teams, organizations, and societies fail or quit, and how others in the situation persevere and succeed. With this book, anyone or or organization can learn to reroute their AQ and hardwire their brain for success." -Daniel Burrus, author, Technotrends.

"AQ is one of the more important concepts of our time. Paul Stoltz's book provides the direction and tools necessary for putting this idea into practice. It is a must read for anyone interested in personal mastery, leadership effectiveness and/or organizational productivity." -Jim Ericson, Program Director, The Masters Forum.

Title: Advertising For Dummies
ISBN: 9780470045831
Format: BC
Authors: Gary Dahl
Pub. Date: 20061215
Publisher: John Wiley & Sons Inc (US)
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RRP: $36.95
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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place?but it doesn?t have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising?from online and print to TV, radio, and outdoor formats?to show you how you can easily develop and execute a successful campaign on any budget. Plus, you?ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.


Title: Advisory Leadership
ISBN: 9781119136088
Format: BB
Authors: Greg Friedman
Pub. Date: 20150925
Publisher: John Wiley & Sons Inc (US)
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Thrive in a changing industry by putting your people first

Advisory Leadership is a practical and highly executable guide for financial advisors and finance professionals looking to thrive in today's changing financial services industry. Written by a leading financial advisor with practice improvement expertise, this book shows you how to master the art of leadership while remaining agile and adaptable. You'll learn the seven steps you must take to keep pace and thrive amidst the industry's evolution, with clearly articulated explanations and motivational action items. The discussion covers patience, integrity, compassion, respect, consistency, encouragement, and courage?the foundations of success and continued growth?and shows you how to practice what you preach with real strategies for living the vision and being a true leader.

The financial services industry is at a crossroads, between a generation on the cusp of retirement and the new generation stepping in to take its place. This transition has been called a crisis of culture, of values, and of communication, but it's really an opportunity. This book faces the changes head-on, and delivers practical solutions that start and end with your greatest resource?your people.

  • Unlock the secrets to a people-first company
  • Speak openly, walk the walk, and promote personal growth
  • Reward firm-wide collaboration and a team mentality
  • Reshape your company's DNA to thrive in today's financial environment

The industry's overarching question is one of differentiation: how can your firm stand out amid the rise of robo-solutions and an unpredictable future? Advisory Leadership shows you how a people-focused company culture can elevate a firm from surviving to thriving.

Title: Affected
ISBN: 9780730357018
Format: BC
Authors: Cara Wrigley Karla Straker
Pub. Date: 20180518
Publisher: John Wiley & Sons Australia
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RRP: $34.95
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How can you create meaningful connections with customers in the digital space? 

The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. 

Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs.

  • Shows businesses how they can better understand and engage with customers digitally
  • Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy
  • Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements
  • Establishes a clear framework for analysing and applying the right strategy for your digital engagement                                                                                               

Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.


Title: Affiliate Marketing For Dummies
ISBN: 9781119628248
Format: BC
Authors: Ted Sudol Paul Mladjenovic
Pub. Date: 20191122
Publisher: John Wiley & Sons Inc (US)
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Get Your Piece of the Hottest Business Online Today! 

Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer.

Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! 

  • Choose the right affiliate product or service for you
  • Find the best affiliate programs for you
  • Find the best affiliate marketing strategies

Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker—big time.  


Title: After the Gig
ISBN: 9780520325050
Format: BB
Authors: Juliet Schor
Pub. Date: 20200901

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The dark side of the gig economy (Uber, Airbnb, etc.) and how to make it equitable for the users and workers most exploited. 

When the “sharing economy” launched a decade ago, proponents claimed that it would transform the experience of work—giving earners flexibility, autonomy, and a decent income. It was touted as a cure for social isolation and rampant ecological degradation. But this novel form of work soon sprouted a dark side: exploited Uber drivers, neighborhoods ruined by Airbnb, racial discrimination, and rising carbon emissions. Several of the most prominent platforms are now faced with existential crises as they prioritize growth over fairness and long-term viability.
 
Nevertheless, the basic model—a peer-to-peer structure augmented by digital tech—holds the potential to meet its original promises. Based on nearly a decade of pioneering research, After the Gig dives into what went wrong with this contemporary reimagining of labor. The book examines multiple types of data from thirteen cases to identify the unique features and potential of sharing platforms that prior research has failed to pinpoint. Juliet B. Schor presents a compelling argument that we can engineer a reboot: through regulatory reforms and cooperative platforms owned and controlled by users, an equitable and truly shared economy is still possible.

Title: Agile 2
ISBN: 9781119799276
Format: BC
Authors: Cliff Berg Kurt Cagle Lisa Cooney
Pub. Date: 20210219
Publisher: John Wiley & Sons Inc (US)
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Agile is broken.

Most Agile transformations struggle. According to an Allied Market Research study, "63% of respondents stated the failure of agile implementation in their organizations." The problems with Agile start at the top of most organizations with executive leadership not getting what agile is or even knowing the difference between success and failure in agile.

Agile transformation is a journey, and most of that journey consists of people learning and trying new approaches in their own work. An agile organization can make use of coaches and training to improve their chances of success. But even then, failure remains because many Agile ideas are oversimplifications or interpreted in an extreme way, and many elements essential for success are missing. Coupled with other ideas that have been dogmatically forced on teams, such as "agile team rooms", and "an overall inertia and resistance to change in the Agile community," the Agile movement is ripe for change since its birth twenty years ago.

"Agile 2" represents the work of fifteen experienced Agile experts, distilled into Agile 2: The Next Iteration of Agile by seven members of the team. Agile 2 values these pairs of attributes when properly balanced: thoughtfulness and prescription; outcomes and outputs, individuals and teams; business and technical understanding; individual empowerment and good leadership; adaptability and planning. With a new set of Agile principles to take Agile forward over the next 20 years, Agile 2 is applicable beyond software and hardware to all parts of an agile organization including "Agile HR", "Agile Finance", and so on.

Like the original "Agile", "Agile 2", is just a set of ideas - powerful ideas. To undertake any endeavor, a single set of ideas is not enough. But a single set of ideas can be a powerful guide.


Title: Agile by Design
ISBN: 9781118905661
Format: BB
Authors: Rachel Alt-Simmons
Pub. Date: 20151002
Publisher: John Wiley & Sons Inc (US)
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Achieve greater success by increasing the agility of analytics lifecycle management

Agile by Design offers the insight you need to improve analytic lifecycle management while integrating the right analytics projects into different frameworks within your business. You will explore, in-depth, what analytics projects are and why they are set apart from traditional development initiatives. Beyond merely defining analytics projects, Agile by Design equips you with the information you need to apply agile methodologies in a way that tailors your approach to individual initiatives?and the needs of your projects and team.

Lifecycle management is a complex subject area, and with the increasingly important integration of analytics into multiple facets of business models, understanding how to use agile tools while managing a product lifecycle is essential to maintaining a competitive edge in today's professional world.

  • Gain an understanding of the principles, processes, and practices associated with effective analytic lifecycle management
  • Discover techniques that will enable you to successfully initiate, plan, and execute analytic development projects with an eye for the opportunity to engage agile methodologies
  • Understand agile development frameworks
  • Identify which agile methodologies are best for different frameworks?and how to apply them throughout the analytic development lifecycle

With analytics becoming increasingly important in today's business world, you need to understand and apply agile methodologies in order to meet rising standards of efficiency and effectiveness. Agile by Design is the perfect reference for project managers, CFOs, IT managers, and marketing managers who want to cultivate a relevant, forward-thinking lifecycle management style.

Title: Agile Innovation
ISBN: 9781118954201
Format: BB
Authors: Langdon Morris Moses Ma Po Chi Wu
Pub. Date: 20140912
Publisher: John Wiley & Sons Inc (US)
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Find your company's unique innovation style, and nurture it into a powerful competitive advantage

Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow.

You already know that effective innovation doesn't happen by accident?it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort.

The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure.

Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs.

The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice.

Key Insights:

  • Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage
  • Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization
  • Discover how to reduce risk and accelerate learning
  • Implement your own unique plan to enhance collaborative innovation, from leadership through operations
  • Integrate key agility principles into your strategic planning decisions for sustained improvement
  • Explore dramatic new approaches to open innovation that optimize large scale innovation
  • Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation.

This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth.

And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success.

Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.


Title: Agile Project Management For Dummies
ISBN: 9781119676997
Format: BC
Authors: Mark C. Layton Steven J. Ostermiller Dean J. Kynaston
Pub. Date: 20200911
Publisher: John Wiley & Sons Inc (US)
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This updated edition shows you how to use the agile project management framework for success!

 

Learn how to apply agile concepts to your projects. This fully updated book covers changes to agile approaches and new information related to the methods of managing an agile project.

Agile Project Management For Dummies, 3rd Edition gives product developers and other project leaders the tools they need for a successful project. This book’s principles and techniques will guide you in creating a product roadmap, self-correcting iterations of deployable products, and preparing for a product launch. Agile approaches are critical for achieving fast and flexible product development. It’s also a useful tool for managing a range of business projects.

Written by one of the original agile technique thought-leaders, this book guides you and your teams in discovering why agile techniques work and how to create an effective agile environment. Users will gain the knowledge to improve various areas of project management.

  • Define your product’s vision and features
  • Learn the steps for putting agile techniques into action
  • Manage the project’s scope and procurement
  • Plan your team’s sprints and releases
  • Simplify reporting related to the project

Agile Project Management For Dummies can help you to better manage the scope of your project as well as its time demands and costs. You’ll also be prepared to skillfully handle team dynamics, quality challenges, and risks.


Title: Agricultural Risk Transfer
ISBN: 9781119345633
Format: BB
Authors: Roman Marco Hohl
Pub. Date: 20190215
Publisher: John Wiley & Sons (UK)
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Gain a holistic view of agricultural (re)insurance and capital market risk transfer

Increasing agricultural production and food security remain key challenges for mankind. In order to meet global food demand, the Food and Agriculture Organisation estimates that production has to increase by 50% by 2050 and requires large investments. Agricultural insurance and financial instruments have been an integral part to advancing productivity and are becoming more important in increasingly globalized and specialized agricultural supply chains in the wake of potentially more frequent and severe natural disasters in today’s key producing markets.

Underwriting, pricing and transferring agricultural risks is complex and requires a solid understanding of the production system, exposure, perils and the most suitable products, which vastly differ among developed and developing markets. In the last decade, new insurance schemes in emerging agricultural markets have greatly contributed to the large growth of the industry from a premium volume of US$10.1 billion (2006) to US$30.7 billion (2017). This growth is bound to continue as insurance penetration and exposure increase and new schemes are being developed. Agricultural (re)insurance has become a cornerstone of sovereign disaster risk financing frameworks.

Agricultural Risk Transfer introduces the main concepts of agricultural (re)insurance and capital market risk transfer that are discussed through industry case studies. It also discusses best industry practices for all main insurance products for crop, livestock, aquaculture and forestry risks including risk assessment, underwriting, pricing, modelling and loss adjustment.

  • Describes agricultural production risks and risk management approaches
  • Covers risk transfer of production and financial risks through insurance and financial instruments
  • Introduces modelling concepts for the main perils and key data sources that support risk transfer through indemnity- and index-based products
  • Describes risk pricing and underwriting approaches for crop, livestock, aquaculture and forestry exposure in developed and developing agricultural systems
  • Become familiar with risk transfer concepts to reinsurance and capital markets
  • Get to know the current market landscape and main risk transfer products for individual producers, agribusinesses and governments through theory and comprehensive industry case studies

Through Agricultural Risk Transfer, you’ll gain a holistic view of agricultural (re)insurance and capital market solutions which will support better underwriting, more structured product development and improved risk transfer.


Title: AI and the Future of Banking
ISBN: 9781119596127
Format: BB
Authors: Tony Boobier
Pub. Date: 20200513
Publisher: John Wiley & Sons (UK)
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An industry-specific guide to the applications of Advanced Analytics and AI to the banking industry

Artificial Intelligence (AI) technologies help organisations to get smarter and more effective over time – ultimately responding to, learning from and interacting with human voices. It is predicted that by 2025, half of all businesses will be using these intelligent, self-learning systems. Across its entire breadth and depth, the banking industry is at the forefront of investigating Advanced Analytics and AI technology for use in a broad range of applications, such as customer analytics and providing wealth advice for clients. AI and the Future of Banking provides new and established banking industry professionals with the essential information on the implications of data and analytics on their roles, responsibilities and personal career development.

Unlike existing books on the subject which tend to be overly technical and complex, this accessible, reader-friendly guide is designed to be easily understood by any banking professional with limited or no IT background. Chapters focus on practical guidance on the use of analytics to improve operational effectiveness, customer retention and finance and risk management. Theory and published case studies are clearly explained, whilst considerations such as operating costs, regulation and market saturation are discussed in real-world context. Written by a recognised expert in AI and Advanced Analytics, this book:

  • Explores the numerous applications for Advanced Analytics and AI in various areas of banking and finance
  • Offers advice on the most effective ways to integrate AI into existing bank ecosystems
  • Suggests alternative and complementary visions for the future of banking, addressing issues like branch transformation, new models of universal banking and ‘debranding’
  • Explains the concept of ‘Open Banking,’ which securely shares information without needing to reveal passwords
  • Addresses the development of leadership relative to AI adoption in the banking industry

AI and the Future of Banking is an informative and up-to-date resource for bank executives and managers, new entrants to the banking industry, financial technology and financial services practitioners and students in postgraduate finance and banking courses.


Title: AI For Lawyers
ISBN: 9781119723844
Format: BB
Authors: Noah Waisberg Alexander Hudek
Pub. Date: 20210115
Publisher: John Wiley & Sons Inc (US)
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Discover how artificial intelligence can improve how your organization practices law with this compelling resource from the creators of one of the world’s leading legal AI platforms. 

AI for Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers explains how artificial intelligence can be used to revolutionize your organization’s operations. Noah Waisberg and Dr. Alexander Hudek, a lawyer and a computer science Ph.D. who lead prominent legal AI business Kira Systems, have written an approachable and insightful book that will help you transform how your firm functions.  

AI for Lawyers explains how artificial intelligence can help your law firm: 

  • Win more business and find more clients 
  • Better meet and exceed client expectations 
  • Find hidden efficiencies 
  • Better manage and eliminate risk 
  • Increase associate and partner engagement 

Whether focusing on small or big law, AI for Lawyers is perfect for any lawyer who either feels uneasy about how AI might change law or is looking to capitalize on the evolving practice. With contributions from experts in the fields of e-Discovery, legal research, expert systems, and litigation analytics, it also belongs on the bookshelf of anyone who’s interested in the intersection of law and technology.  


Title: Airline Network Planning and Scheduling
ISBN: 9781119275862
Format: BB
Authors: Ahmed Abdelghany Khaled Abdelghany
Pub. Date: 20181102
Publisher: John Wiley & Sons Inc (US)
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A concise resource to the best practices and problem-solving ideas for understanding the airline network planning and scheduling process

Airline Network Planning and Scheduling offers a comprehensive resource that is filled with the industry's best practices that can help to inform decision-modeling and the problem-solving process. Written by two industry experts, the book is designed to be an accessible guide that contains information for addressing complex challenges, problems, and approaches that arise on the job. The chapters begin by addressing the complex topics at a broad, conceptual level before moving on to more detailed modeling in later chapters. This approach follows the standard airline planning process and reflects the duties of the day-to-day job of network/schedule planners.

To help gain a practical understanding of the information presented, each chapter includes exercises and data based on real-world case studies. In addition, throughout the book there are graphs and illustrations as well as, information on the most recent advances in airline network and planning research. This important resource:

  • Takes a practical approach when detailing airline network planning and scheduling practices as opposed to a theoretical perspective
  • Puts the focus on the complexity and main challenges as well as current practices and approaches to problem-solving and decision-making
  • Presents the information in a logical sequence that begins with broad, conceptual topics and gradually delves into more advanced topics that address modeling
  • Contains international standard airline planning processes, the day-to-day responsibilities of the job, and outlines the steps taken when building an airline network and schedule
  • Includes numerous case studies, exercises, graphs, and illustrations throughout

Written for professionals and academics, Airline Network Planning and Scheduling offers a resource for understanding best practices and models as well as the challenges involved with network planning and scheduling.


Title: All For One
ISBN: 9780470380284
Format: BB
Authors: Andrew Sobel
Pub. Date: 20090326
Publisher: John Wiley & Sons Inc (US)
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Corporate clients are demanding more value from their external advisors, and consolidating their business around a smaller number of firms. These trends are forcing a variety of service providers?from consulting firms to large banks?to confront a series of difficult challenges:
  • How do we create an ?all-for-one, one-for-all? culture in which the whole is greater than the sum-of-the-parts and we succeed in leveraging our global network to deliver value to clients?"
  • How do we mobilize the right people, resources, and ideas?across a multitude of organizational and geographic boundaries?into each and every client relationship?"
  • How do we evolve from a trusted advisor to a trusted partner and build multi-year, institutional relationships?

All for One answers these questions with an innovative and comprehensive model for developing enduring, institutional client relationships?what Andrew Sobel refers to as Level 6 Trusted Client Partnerships. It offers readers ten specific strategies that are thoroughly supported by case studies, best practices from leading firms, and implementation tools. The individual professional is principally responsible for five of these strategies, while the firm?the institution?must support and drive the other five. When you successfully execute against all ten of these building blocks, you develop long-term, professional-client partnerships that provide great value to the client and high levels of personal satisfaction and profitability for the service provider.

 


Title: All In Startup
ISBN: 9781118857663
Format: BB
Authors: Diana Kander
Pub. Date: 20140613
Publisher: John Wiley & Sons Inc (US)
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If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground.

Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage.

All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting.

Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue.

You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky.

Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.

Title: Alliances
ISBN: 9781118486399
Format: BB
Authors: Ard-Pieter de Man
Pub. Date: 20131223
Publisher: John Wiley & Sons (UK)
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A timely and practical guide that helps senior managers design successful strategic partnerships

Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from around the world, and the tools needed to ensure that all elements of an alliance are taken into account and fully assessed. Most managers don't have the experience or knowledge to create a functional alliance governance structure. This book fills that knowledge gap with a clear description of the proper implementation process.

  • Ideal for business leaders engaged in building a corporate alliance and business school students
  • Covers all of the available alliance structure, describes the building blocks of alliance design, and defines an effective process for managers constructing alliances
  • Written by a leading expert on the subject who is a member of the Board of Directors of the Association of Strategic Alliance Professionals

As the popularity and frequency of corporate strategic alliances grows, Alliance gives business leaders the insight and practical advice they need to ensure their partnerships benefit all parties.


Title: Allies and Advocates
ISBN: 9781119772934
Format: BB
Authors: Amber Cabral
Pub. Date: 20201030
Publisher: John Wiley & Sons Inc (US)
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Learn to create an inclusive environment with this actionable and insightful resource 

Allies and Advocates: Creating an Inclusive and Equitable Culture delivers a powerful and useful message about inclusion and diversity in everyday life. Author Amber Cabral, a celebrated inclusion strategist, speaker, and writer, shows readers how to move away from discriminatory and unjust behaviors to supporting and building meaningful connections with people across our diverse backgrounds and identities.  

While some books settle for vague advice and catchphrases, readers of Allies and Advocates will benefit from the book’s:

  • Straighforward style and applicable action items
  • Real-world examples highlighting inclusion best practices
  • Implementable tactics to assist people in seeing how they can help create an inclusive environment

Perfect for anyone who works in a professional environment, Allies and Advocates is especially useful for those in middle and upper management and those involved in the training and orientation of employees. If you are looking forward to building a culture of inclusivity at work or in your personal relationships, and want to learn how to use your privilege to be a better ally, Allies and Advocates: Creating an Inclusive and Equitable Culture is a must-have.  


Title: AlphaBrain
ISBN: 9781119335566
Format: BB
Authors: Stephen Duneier
Pub. Date: 20190501
Publisher: John Wiley & Sons Inc (US)
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Smarter decision-making based on cognitive science

AlphaBrain is the investor's guide to achieving more, doing better, and reaching higher. At its core, the magnitude of your success is based on the quality of your decisions. The problem is that human beings are poor decision-makers; we tend to approach problems after they arise instead of planning for them in advance. We put too much weight on instinct, belief, and "gut feeling." We make the same mistakes over and over again—so reliably, in fact, that cognitive science can accurately predict exactly which mistakes we'll make and when. This book offers a way to understand and plan for the human mind's usual tendencies to help you make smarter investment decisions. Using a framework based on cognitive research, you'll learn how to approach decisions objectively, systematically, and constantly review your process; you'll take action based on evidence instead of intuition, and get ahead of potential problems before they get the best of you.

With so much riding on the correctness of your choices, natural tendency can be a dangerous thing. This book shows you how to remove the bias and emotion to start making choices backed by hard evidence and objective data and lower your stress.

  • Shift your processes from reactive to proactive
  • Base decisions on reality over belief
  • Eliminate cognitive bias and reduce common mistakes
  • Make better decisions with a systematic, objective approach

Why do we begin managing risk only once it becomes apparent? Why do we react to the market instead of making the big decisions before emotion takes over? Investing has always been a largely reactive field, but those who dominate it approach decision-making less like a human and more like a machine. AlphaBrain shows you how to get real about investing, with cognitive techniques that lead to smarter, evidence-based decisions.


Title: Ambition: Why It's Good to Want More and How to Get It
ISBN: 9780857086334
Format: BC
Authors: Rachel Bridge
Pub. Date: 20160212
Publisher: John Wiley & Sons (UK)
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Be bold. Be brave. Embrace your ambition.

Ever have that nagging feeling that you are better than the sum of your current achievements? Do you have a secret desire to be achieving much more, to change the world or to reach the top of your game?

Then it is time to use your ambition to your advantage. It has been proven that ambitious people achieve greater levels of success, whether that be a higher level of education, a more prestigious job, a higher income or more satisfaction in life. Grounded in scientific research and with contributions from people at the height of their success in business, music, the arts and sport, Ambition will help you to harness your aspirations to achieve your lifetime goals. It will give you practical insights into how to use your talents and learn from others who have done it before, so that you can get to where you want to be.

If you want to get that promotion, achieve that big life-changing goal, start your own successful business, receive that distinctive acclaim, or make a positive difference to the world, then the good news is that you already have the fuel of ambition in you. This book will show you how to use it to drive your success.

  • Reveals how you can do more than you think with what you've already got
  • Helps discover your true motivation using a psychology model and shows you how to use that as the fuel for greater success
  • Contains insights from successful people in all fields including John Torode, Myleene Klass, Will Greenwood, Katie Hopkins and Gavin Patterson
  • Shows that the world is an exciting place and you can do anything if you use your ambition to help you

Title: American Still Life
ISBN: 9780471444077
Format: BB
Authors: F. Paul Pacult
Pub. Date: 20030801
Publisher: John Wiley & Sons Inc (US)
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The untold story of the world's premier bourbon and the family that made it #1

American Still Life tells the intertwined true stories of America's favorite whiskey and the family dynasty that produces it to this very day. Jim Beam is the world's top-selling bourbon whiskey, with sales of over five million cases per year. Not a day has passed in the 207 years of Jim Beam's existence when a Beam family member has not been master distiller. Dedicated to quality, and dedicated to the family legacy, the Beams have shepherded their particularly American spirit to the top of their industry. And they've done it in an industry beset by challenges, from government regulation and prohibition, to changing consumer tastes, to fierce new global competition. By creating a brand of unparalleled quality and consistency, and by tying the success of their product with the good name of the family, the Beams have established a lasting legacy as perhaps one of the greatest family business dynasties in American history. Not just a simple history of "America's native spirit" (so named by an act of Congress in 1964) or a simple family history, American Still Life is a story of business success based on quality and attention to detail, constant innovation, revolutionary branding and advertising, and adaptation to the business environment.

F. Paul Pacult (Walkill, NY) is recognized the world over as his generation's most accomplished and respected authority on beverage alcohol. He has written for many magazines, including Playboy, Wine and Spirits, Connoisseur, Whisky, Drink, Men's Journal, Cheers, Country Inns, Travel and Leisure, Bon Appetit, Decanter, and Food and Wine. Among his many accomplishments, he has hosted and coproduced two syndicated talk-radio programs and served as the primary expert on whiskey, beer, and wine for the History Channel documentary America Drinks: History in a Glass.


Title: An Embarrassment of Riches
ISBN: 9781118608821
Format: BB
Authors: Alexander Green
Pub. Date: 20131115
Publisher: John Wiley & Sons Inc (US)
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Tune into the news and you?ll hear stories of war, disease, natural disasters, corruption, violence, poverty, crime, nuclear proliferation, terrorism and political dysfunction in Washington.  Polls show many believe the American dream is fading, our children face limited opportunities, and the country is decidedly on the wrong track.  Yet this dour perspective ? one recycled 24/7 by the national media ? is a gross distortion of the world we live in today. 

As national investment expert and bestselling author Alexander Green reveals in this engrossing and provocative new book, the human race has never had it so good.  In the West today, we work shorter hours, have more purchasing power, enjoy goods and services in almost limitless supply, and have more leisure time than ever before.  Living standards are the highest they have ever been. The human life span has nearly doubled over the past hundred years.  Literacy and education levels ? even I.Q.?s ? are at all-time highs. Technology and medicine are revolutionizing our lives. All forms of pollution ? with the exception of greenhouse gases ? are in decline.  Access to the arts has never been greater.  Crime is in a long-term cycle of decline.  And the risk of death by violence has never been smaller for most of humanity.

By almost every measure, our lives today are wealthy beyond measure.  We are all heir to an embarrassment of riches.  Yet ? thanks in large part the drumbeat of negative media coverage ? most of us don?t realize it.  Green compares the average citizen to ?a lottery winner whose ticket is lost in some upstairs drawer.?

The consequences of adopting the cynical but popular worldview are many, including needless pessimism, missed investment opportunities, and ? surprisingly ? even poorer health. Yet An Embarrassment of Riches provides a powerful antidote. 

Green begins with a robust survey of the many ways our lives are becoming longer, easier, safer, healthier and more prosperous.  He then embarks on a wide-ranging exploration of the ideas and the many men and women ? both living and dead ? that are still enriching our lives today.

Among the many subjects explored are American exceptionalism, the extraordinary power of economic freedom, the lifesaving role of medicine and technology, the life-extending benefits of optimism, the radical theology of Thomas Jefferson, the keys to civility and greatness, the wisdom of Confucius and Aristotle, the ability of beauty to enrich our lives, and even one artist?s thought-provoking take on ?how to defeat death.?

In An Embarrassment of Riches, New York Times bestselling author Alexander Green offers a holistic approach to wealth ? and offers a welcome perspective that allows us to live fuller, richer lives. 


Title: An Introduction to Banking
ISBN: 9781119115892
Format: BC
Authors: Moorad Choudhry
Pub. Date: 20180411
Publisher: John Wiley & Sons (UK)
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A practical primer to the modern banking operation

Introduction to Banking, Second Edition is a comprehensive and jargon-free guide to the banking operation. Written at the foundational level, this book provides a broad overview of banking to give you an all-around understanding that allows you to put your specialty work into context within the larger picture of your organization. With a specific focus on risk components, this second edition covers all key elements with new chapters on reputational risk, credit risk, stress testing and customer service, including an updated chapter on sustainability. Practical material includes important topics such as the yield curve, trading and hedging, asset liability management, loan origination, product marketing, reputational risk and regulatory capital.

This book gives you the context you need to understand how modern banks are run, and the key points operation at all levels.

  • Learn the critical elements of a well-structured banking operation
  • Examine the risk components inherent in banking
  • Understand operational topics including sustainability and stress testing
  • Explore service-end areas including product marketing and customer service

Banks continue to be the heart of the modern economy, despite the global financial crisis ?they have however become more complex. Multiple layers and a myriad of functions contribute to the running of today's banks, and it's critical for new and aspiring bankers to understand the full breadth of the operation and where their work fits in. Introduction to Banking, Second Edition provides an accessible yet complete primer, with emphasis on the areas that have become central to sustainable banking operation.

Title: An Other Kingdom
ISBN: 9781119194729
Format: BC
Authors: Peter Block Walter Brueggemann John McKnight
Pub. Date: 20160108
Publisher: John Wiley & Sons Inc (US)
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Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. The abbreviation of this empire is called a consumer culture.

We think the free market ideology that surrounds us is true and inevitable and represents progress. We are called to better adapt, be more agile, more lean, more schooled, more, more, more. Give it up. There is no such thing as customer satisfaction.

We need a new narrative, a shift in our thinking and speaking. An Other Kingdom takes us out of a culture of addictive consumption into a place where life is ours to create together.  This satisfying way depends upon a neighborly covenant?an agreement that we together, will better raise our children, be healthy, be connected, be safe, and provide a livelihood. The neighborly covenant has a different language than market-hype. It speaks instead in a sacred tongue.

Authors Peter Block, Walter Brueggemann, and John McKnight invite you on a journey of departure from our consumer market culture, with its constellations of empire and control. Discover an alternative set of beliefs that have the capacity to evoke a culture where poverty, violence, and shrinking well-being are not inevitable?a culture in which the social order produces enough for all. They ask you to consider this other kingdom. To participate in this modern exodus towards a modern community. To awaken its beginnings are all around us. An Other Kingdom outlines this journey to construct a future outside the systems world of solutions.

Title: Analytics
ISBN: 9781119423478
Format: BB
Authors: Phil Simon
Pub. Date: 20170622
Publisher: John Wiley & Sons Inc (US)
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For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all.

This has always been a problem. Today, though, it's downright unacceptable. The world changes faster than ever. Speed has never been more important. By adhering to antiquated methods, firms lose the ability to see nascent trends—and act upon them until it's too late.

But what if the process of turning raw data into meaningful insights didn't have to be so painful, time-consuming, and frustrating?

What if there were a better way to do analytics?

Fortunately, you're in luck...

Analytics: The Agile Way is the eighth book from award-winning author and Arizona State University professor Phil Simon.

Analytics: The Agile Way demonstrates how progressive organizations such as Google, Nextdoor, and others approach analytics in a fundamentally different way. They are applying the same Agile techniques that software developers have employed for years. They have replaced large batches in favor of smaller ones...and their results will astonish you.

Through a series of case studies and examples, Analytics: The Agile Way demonstrates the benefits of this new analytics mind-set: superior access to information, quicker insights, and the ability to spot trends far ahead of your competitors.


Title: Analytics for Insurance
ISBN: 9781119141075
Format: BB
Authors: Tony Boobier
Pub. Date: 20160902
Publisher: John Wiley & Sons (UK)
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The business guide to Big Data in insurance, with practical application insight

Big Data and Analytics for Insurers is the industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT perspective, this book focusses less on the architecture and technical details, instead providing practical guidance on translating analytics into target delivery. The discussion examines implementation, interpretation, and application to show you what Big Data can do for your business, with insights and examples targeted specifically to the insurance industry. From fraud analytics in claims management, to customer analytics, to risk analytics in Solvency 2, comprehensive coverage presented in accessible language makes this guide an invaluable resource for any insurance professional.

The insurance industry is heavily dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential ? yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy.

  • Understand what Big Data is and what it can do
  • Delve into Big Data's specific impact on the insurance industry
  • Learn how advanced analytics can revolutionise the industry
  • Bring Big Data out of IT and into strategy, management, marketing, and more

Big Data and analytics is changing business ? but how? The majority of Big Data guides discuss data collection, database administration, advanced analytics, and the power of Big Data ? but what do you actually do with it?  Big Data and Analytics for Insurers answers your questions in real, everyday business terms, tailored specifically to the insurance industry's unique needs, challenges, and targets.

Title: Analytics in a Big Data World
ISBN: 9781118892701
Format: BB
Authors: Bart Baesens
Pub. Date: 20140509
Publisher: John Wiley & Sons Inc (US)
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The guide to targeting and leveraging business opportunities using big data & analytics

By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments.

The book draws on author Bart Baesens' expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic.

  • Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics
  • Offers the results of research and the author's personal experience in banking, retail, and government
  • Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business
  • Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis

For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities.


Title: Analytics Stories
ISBN: 9781119646037
Format: BC
Authors: Wayne L. Winston
Pub. Date: 20200828
Publisher: John Wiley & Sons Inc (US)
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Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems 

Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, Analytics Stories bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves. 

Distinguished professor and author Wayne L. Winston answers questions like: 

  • Was Liverpool over Barcelona the greatest upset in sports history? 
  • Was Derek Jeter a great infielder 
  • What's wrong with the NFL QB rating? 
  • How did Madoff keep his fund going? 
  • Does a mutual fund’s past performance predict future performance? 
  • What caused the Crash of 2008? 
  • Can we predict where crimes are likely to occur? 
  • Is the lot of the American worker improving? 
  • How can analytics save the US Republic? 
  • The birth of evidence-based medicine: How did James Lind know citrus fruits cured scurvy? 
  • How can I objectively compare hospitals? 
  • How can we predict heart attacks in real time? 
  • How does a retail store know if you're pregnant? 
  • How can I use A/B testing to improve sales from my website? 
  • How can analytics help me write a hit song? 

Perfect for anyone with the word “analyst” in their job title, Analytics Stories illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.  


Title: Another Kind of War
ISBN: 9780300188813
Format: BB
Authors: John A. Lynn
Pub. Date: 20190910

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An accessible and comprehensive history of terrorism from ancient times to the present

In the years since 9/11, there has been a massive surge in interest surrounding the study of terrorism. This volume applies distinguished military historian John Lynn’s lifetime of research and teaching experience to this difficult topic. As a form of violence that implies the threat of future violence, terrorism breeds insecurity, vulnerability, and a desire for retribution that has far-reaching consequences. Lynn distinguishes between the paralyzing effect of fear and the potentially dangerous and chaotic effects of moral outrage and righteous retaliation guiding counterterrorism efforts. In this accessible and comprehensive text, Lynn traces the evolution of terrorism over time, exposing its constants and contrasts. In doing so, he contextualizes this violence and argues that a knowledge of the history and nature of terrorism can temper its psychological effects, and can help us more accurately and carefully assess threats as well as develop informed and measured responses.

Title: Answering the Ultimate Question
ISBN: 9780470260692
Format: BB
Authors: Richard Owen Laura L. Brooks PhD
Pub. Date: 20081104
Publisher: John Wiley & Sons Inc (US)
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Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.
Title: Answering Tough Interview Questions For Dummies - UK
ISBN: 9781118679944
Format: BC
Authors: Rob Yeung
Pub. Date: 20131227
Publisher: John Wiley & Sons (UK)
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A guide to stunning your interviewer with perfect answers to stumping questions

In today's competitive job market, a stellar interview lends you an edge over the competition, which can make or break your chances at a new career. Answering Tough Interview Questions For Dummies, 2nd Edition teaches you how to perform professionally and productively under stressful interview conditions.

With this handy guide, you'll learn to breeze through tricky questions and accentuate your most impressive qualities. This updated second edition features a ten-step guide to having a great interview, ten tips for projecting confidence, ten techniques for trouble-shooting your job search, 200 tough sample interview questions with detailed advice and model answers, proven strategies to combat nerves, and guidelines for perfecting your social media presence and handling questions that may arise from an online search. There is no need to enter an interview feeling unprepared with this guide by your side.

  • Rob Yeung's holistic approach helps you make a positive first impression
  • Shows you how to prepare to answer questions regarding your online presences (and how to avoid embarrassing search results)
  • Provides essential preparation so that you can familiarize yourself with tricky questions before embarking on the stressful interviewing process

Whether you're an entry-level worker or a mid-level professional, Answering Tough Interview Questions For Dummies prepares you to blow the competition away with your poised and professional responses.


Title: Anti-Money Laundering Transaction Monitoring Systems Implementation
ISBN: 9781119381808
Format: BB
Authors: Derek Chau Maarten van Dijck Nemcsik
Pub. Date: 20201211
Publisher: John Wiley & Sons Inc (US)
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Effective transaction monitoring begins with proper implementation

Anti-Money Laundering Transaction Monitoring Systems Implementation provides comprehensive guidance for bank compliance and IT personnel tasked with implementing AML transaction monitoring. Written by an authority on data integration and anti-money laundering technology, this book offers both high-level discussion of transaction monitoring concepts and direct clarification of practical implementation techniques. All transaction monitoring scenarios are composed of a few common elements, and a deep understanding of these elements is the critical factor in achieving your goal; without delving into actual code, this guide provides actionable information suitable for any AML platform or solution to help you implement effective strategies and ensure regulatory compliance for your organization.

Transaction monitoring is increasingly critical to banking and business operations, and the effectiveness of any given solution is directly correlated to its implementation. This book provides clear guidance on all facets of AML transaction monitoring, from conception to implementation, to help you:

  • Detect anomalies in the data
  • Handle known abnormal behavior
  • Comply with regulatory requirements
  • Monitor transactions using various techniques

Regulators all over the world are requiring banks and other companies to institute automated systems that combat money laundering. With many variables at play on both the transaction side and the solution side of the equation, a solid understanding of AML technology and its implementation is the most critical factor in successful detection. Anti-Money Laundering Transaction Monitoring Systems Implementation is an invaluable resource for those tasked with putting these systems in place, providing clear discussion and practical implementation guidance.

Title: Anyone Can Do It
ISBN: 9781841127651
Format: BC
Authors: Sahar Hashemi Bobby Hashemi
Pub. Date: 20070223
Publisher: John Wiley & Sons (UK)
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Thinking about starting the business of your dreams? So what's holding you back? Is it the fear of the unknown? If you are even contemplating starting a business of your own, perhaps you feel 'stuck' where you are now? But even being 'stuck' can seem better than facing that fear. That fear of the unknown, of leaving that comfort zone. Entrepreneurship is like an uncharted ocean. But ask yourself this question: Do you have the will and determination to leave dry land and navigate the choppy and sometimes daunting waters that lie before you?

If so, then Anyone Can Do It can help you tackle some of those fears, to answer some of the elusive questions about what an entrepreneur must face when making the decision to go for (what can sometimes seem like) that unattainable dream. Authors Sahar and Bobby Hashemi are the dynamic brother and sister team who started one of the most recognizable and high-profile brands in the United Kingdom today - Coffee Republic.

Sahar and Bobby had to leave their comfort zones too, leaving secure jobs to take the plunge. But this is not a business memoir nor mere corporate history. This is a personal story about two ordinary people who 'did it', and who got it right. Anyone Can Do It is an inspirational book that chronicles the start and evolution of a genuine success story. Sahar and Bobby take you through their first conversations (when the seed of the idea was planted), to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic turns over millions, employs thousands of individuals and has over 100 outlets around the United Kingdom.

Anyone Can Do It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only 'special' people start successful businesses. It's written in an informal style and packed with tips, advice and quotes. Throughout the text are copies of original business plans, early brainstorms and the cruel and duly ignored bank rejection letters.

Sahar and Bobby take the reader step by step through every aspect of starting a business. The process for them wasn't always easy but one thing is for sure, it was the most rewarding journey either of them has taken.


Title: App Empire
ISBN: 9781118107874
Format: BB
Authors: Chad Mureta
Pub. Date: 20120306
Publisher: John Wiley & Sons Inc (US)
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A guide to building wealth by designing, creating, and marketing a successful app across any platform

Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry.

This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream.

  • Discover marketing strategies that few developers know and/or use
  • Learn the success formula for getting thousands of downloads a day for one App
  • Learn the secret to why some Apps get visibility while others don't
  • Get insights to help you understand the App store market

App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!


Title: Applied Business Research
ISBN: 9780471341260
Format: BC
Authors: Cavana
Pub. Date: 20100108
Publisher: John Wiley & Sons Australia
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This book introduces students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use to acquire, verify and validate information in applied research. It focuses on applied research as a service to a client with a problem that research can solve. It seeks to help students understand how they can apply research to their own businesses, or employ consultants to do the same in the knowledge that they can make informed decisions, emphasising the efficient use of research resources while trying to maximise the likelihood of providing a useful product.

Applied Business Research is aimed at improving students? understanding of the practical application of both qualitative and quantitative research methods. It provides a detailed examination of the different methodologies available, such as interviews, focus groups and questionnaires and how to select and apply these different techniques. It explores the various analytical approaches, including both constant comparative analysis and statistics. Above all, it details the full research cycle, from the research catalyst and definition of research objectives to the management of the research project and the writing of the final report. The book emphasises a practical orientation, focusing on the development of research questions and the use of research methods for effective decision making in business.


SPECIFIC TO AUSTRALIAN EDITION
  • Retains the strong theoretical framework of Uma Sekaran?s Research Methods for Business with regard to the full research cycle
  • Emphasises both qualitative and quantitative research methods
  • Guides students through the various processes in the nine stages in the research cycle
  • Expands the discussion of other research methods, such as laboratory experimentation and case study analysis
  • Includes new material on managing a research project, covering issues such as topic analysis, client brief, guidelines for managing the process and putting together a proposal
  • Offers broader coverage of the outcomes of the research, covering evaluating the implications of the findings, writing a research report and presenting results to different clients
  • Contains examples of Australian and New Zealand research projects.

Title: Applied Management Science
ISBN: 9780471391906
Format: BB
Authors: John A. Lawrence Barry A. Pasternack
Pub. Date: 20020118
Publisher: John Wiley & Sons Inc (US)
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Appropriate for a one semester Soph/Jr/Sr/MBA level course in Management Science, Quantitative Methods for Business, or Operations Research. The second edition uses EXCEL. (WinQSB fans and users from the first edition can package WinQSB with the second edition).


Title: Arguing with Zombies
ISBN: 9780393541328
Format: BC
Authors: Paul Krugman
Pub. Date: 20210319
Publisher: W W Norton & Company
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There is no better guide to basic economics than Paul Krugman. Likewise, there is no stronger foe of zombie economics, the misunderstandings that just won't die. In Arguing with Zombies, Krugman tackles many of these misunderstandings in a series of concise, digestible chapters. With quick, vivid sketches, this New York Times bestseller turns readers into intelligent consumers of the daily news and unlocks the concepts behind the greatest economic policy issues of our time. Arguing with Zombies is an indispensable guide to two decades' worth of political and economic discourse in the United States and around the globe. Writing at the height of his powers, Krugman delivers an instant classic that can serve as a reference point for this and future generations.
Title: Arguing with Zombies
ISBN: 9781324005018
Format: BB
Authors: Paul Krugman
Pub. Date: 20200228
Publisher: W W Norton & Company
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There is no better guide than Paul Krugman to basic economics, the ideas that animate much of our public policy. Likewise, there is no stronger foe of zombie economics, the misunderstandings that just won't die.

In Arguing with Zombies, Krugman tackles many of these misunderstandings, taking stock of where the United States has come from and where it's headed in a series of concise, digestible chapters. Drawn mainly from his popular New York Times column, they cover a wide range of issues, organized thematically and framed in the context of a wider debate. Explaining the complexities of health care, housing bubbles, tax reform, Social Security, and so much more with unrivaled clarity and precision, Arguing with Zombies is Krugman at the height of his powers.

Arguing with Zombies puts Krugman at the front of the debate in the 2020 election year and is an indispensable guide to two decades' worth of political and economic discourse in the United States and around the globe. With quick, vivid sketches, Krugman turns his readers into intelligent consumers of the daily news and hands them the keys to unlock the concepts behind the greatest economic policy issues of our time. In doing so, he delivers an instant classic that can serve as a reference point for this and future generations.


Title: Artificial Intelligence for Marketing
ISBN: 9781119406334
Format: BB
Authors: Jim Sterne
Pub. Date: 20170804
Publisher: John Wiley & Sons Inc (US)
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A straightforward, non-technical guide to the next major marketing tool

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.

Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:

  • Speak intelligently about Artificial Intelligence and its advantages in marketing
  • Understand how marketers without a Data Science degree can make use of machine learning technology
  • Collaborate with data scientists as a subject matter expert to help develop focused-use applications
  • Help your company gain a competitive advantage by leveraging leading-edge technology in marketing

Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.


Title: Artificial Intelligence in Practice
ISBN: 9781119548218
Format: BB
Authors: Bernard Marr
Pub. Date: 20190412
Publisher: John Wiley & Sons (UK)
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Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others.

Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries:

  • Understand how specific business problems are addressed by innovative machine learning methods
  • Explore how current artificial intelligence applications improve performance and increase efficiency in various situations
  • Expand your knowledge of recent AI advancements in technology
  • Gain insight on the future of AI and its increasing role in business and industry

Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.


Title: Assertiveness
ISBN: 9780857083685
Format: BC
Authors: Conrad Potts Suzanne Potts
Pub. Date: 20130322
Publisher: John Wiley & Sons (UK)
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How to overcome challenges with confidence

No matter how successful we are, we all face stressful and hard-to-handle challenges in daily life, and ? if we want to be as happy and healthy as we can ? we must learn to assert ourselves, make our voices heard and approach life with confidence and self-assurance.

This book is a roadmap to help you navigate your way through those challenging opportunities, hurdles and milestones. Taking universal scenarios case by case, and packed with practical tips, this inspiring, down-to-earth book will give you the tools to build your self-esteem and become happier, healthier, and in control of your own destiny.

  • Written in an approachable style which posits practical solutions to a range of universal problems
  • Deals with assertiveness in business, family, social situations and all areas of life
  • Covers topics like ?dealing with your boss?, ?dealing with finances?, ?asking for a pay rise?, ?saying no at work?

Title: Asset Prices and Monetary Policy
ISBN: 9780226092119
Format: BB
Authors:
Pub. Date: 20081015

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Economic growth, low inflation, and financial stability are among the most important goals of policy makers, and central banks such as the Federal Reserve are key institutions for achieving these goals.  In Asset Prices and Monetary Policy, leading scholars and practitioners probe the interaction of central banks, asset markets, and the general economy to forge a new understanding of the challenges facing policy makers as they manage an increasingly complex economic system.

The contributors examine how central bankers determine their policy prescriptions with reference to the fluctuating housing market, the balance of debt and credit, changing beliefs of investors, the level of commodity prices, and other factors. At a time when the public has never been more involved in stocks, retirement funds, and real estate investment, this insightful book will be useful to all those concerned with the current state of the economy.

Title: At Zero
ISBN: 9781118810026
Format: BB
Authors: Joe Vitale
Pub. Date: 20131101
Publisher: John Wiley & Sons Inc (US)
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New stories and new processes that outline the fourth stage of awakening of ho'oponopono

Author Joe Vitale's previous book, Zero Limits, presented a unique self-help breakthrough focused on helping overworked, overstressed individuals overcome obstacles and achieve their goals. It was the first book to explain how a secret Hawaiian method called ho'oponopono can help people experience health, wealth, happiness, and more. It empowered thousands of readers to take control of everything in their lives in order to achieve all they?ve ever dreamed of. At Zero starts where Zero Limits left off. It offers new stories, explains new process, and reveals the fourth stage of awakening.

  • Explains the process called "cleaning," to delete programs and beliefs that you aren't aware of
  • Shows how repeating the phrases I love you, I'm sorry, Please forgive me, Thank you can help you reach Divinity

Life will always present you with challenges. The practice of ho'oponopono, as revealed by author Joe Vitale, guides you through the journey of life with the tools you need to rid yourself of hindrances and open yourself up to infinite possibilities.


Title: Attention Pays
ISBN: 9781119480259
Format: BB
Authors: Neen James
Pub. Date: 20180405
Publisher: John Wiley & Sons Inc (US)
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Drive profitability, productivity, and accountability

To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how.

Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most.

•    Includes powerful tips and tricks increase profitability  

•    Shows you how to achieve maximum accountability and results

•    Provides strategies to help you productively manage daily tasks

•    Offers guidance on improving your daily attention and focus

If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.


Title: Attention! This Book Will Make You Money
ISBN: 9780470599273
Format: BB
Authors: Jim F. Kukral
Pub. Date: 20100720
Publisher: John Wiley & Sons Inc (US)
Availability: In_stock
RRP: $40.95
Discount: 20%
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Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.

Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including

  • The tools, techniques and tricks to get attention online and turn that attention into profit
  • The theory behind the importance of making your mark on the Internet
  • How other businesses and individuals made money from online marketing

Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.


Title: Authentic Leadership
ISBN: 9780787975289
Format: BC
Authors: Bill George
Pub. Date: 20040728
Publisher: John Wiley & Sons Inc (US)
Availability: In_stock
RRP: $32.95
Discount: 20%
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In the wake of continuing corporate scandals there have been few, if any, CEOs that have stepped forward as models of "doing things right"?except the former chairman and CEO of Medtronic, Bill George. George has become the unofficial spokesperson for responsible leadership?in business, the media, and academia.

In Authentic Leadership Bill George makes the case that we do need new leaders, not just new laws, to bring us out of the current corporate crisis. He persuasively demonstrates that authentic leaders of mission-driven companies will create far greater shareholder value than financially oriented companies. During George's twelve-year leadership at Medtronic, the company's market capitalization soared from $1.1 billion to $460 billion, averaging 35% per year.

George candidly recounts many of the toughest challenges he encountered -- from ethical dilemmas and battles with the FDA to his own development as a leader. He shows how to develop the five essential dimensions of authentic leaders?purpose, values, heart, relationships, and self-discipline. Authentic Leadership offers inspiring lessons to all who want to lead with heart and with compassion for those they serve.

Bill George helps readers answer vital questions such as: What should I do when my personal values conflict with company business values? How do I make trade-offs between the needs of my customers, my employees, and my company's shareholders? Do I really want to devote my talents to business? Authentic Leadership provides a tested guide for character-based leaders and all those who have a stake in the integrity and success of our corporations.


Title: Authentic Marketing
ISBN: 9781119513759
Format: BB
Authors: Larry Weber
Pub. Date: 20181219
Publisher: John Wiley & Sons Inc (US)
Availability: In_stock
RRP: $46.95
Discount: 20%
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Engage on a deeper level by disrupting the typical business development script

Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.

This path requires a reinvention of today’s dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, R&D, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company’s moral purpose.

When moral purpose is central to an organization’s core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real—not curated—connections with a brand’s moral mission. You build true engagement, trust and evangelism. And, along the way, your customers will actually help to co-create your brand.

This book shows you how to transform your business by putting moral purpose to work for your stakeholders and the planet.

  • Embrace a new model that integrates business, technology innovation, and engagement strategies with moral purpose as the glue that binds them together
  • Learn the key steps to find your moral purpose

Discover how to engage audiences with a transparent, authentic marketing approach that forges powerful connections and builds trust. With a world of options at their fingertips, today’s purpose-driven customers want a brand they can identify with and trust. Authentic Marketing shows you how to make your brand more human, more likeable, more genuine and guides you on how to connect with audiences on a moral level. This process will build a new level of engagement that will benefit both your long-term value and the world.


Title: Average Joe
ISBN: 9781119618874
Format: BC
Authors: Shawn Livermore
Pub. Date: 20200911
Publisher: John Wiley & Sons Inc (US)
Availability: In_stock
RRP: $57.95
Discount: 20%
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The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs. This idealization of tech success can create a paradox, preventing average tech professionals from their own successful journeys. This book provides hard evidence that anyone in tech can create, and anyone on the peripheral of tech can break through to the center where innovation, creativity, and opportunity meet.

The anecdotes, stories, evidence, facts, arguments, logic, principles, and techniques provided in this book have helped individuals and businesses engage in slow creation cycles, improve the morale of their development teams, and increased their delivery potential of their technology solutions overall.

Average Joe covers:

  • Genius - The systematic deconstruction and debunking of the commonly held assumptions in the tech industry around supreme intelligence, and how that intelligence has been worshipped and sought after, despite the facts.
  • Slow Creation - How to force-manufacture creative ideation. How conscious and subconscious cycles of patterns, details, and secrets can lead to breakthrough innovations, and how those P.D.S. cycles, and systematic mental grappling, can be conjured and repeated on a regular basis.
  • Little-C Creativity - The conscious and miniature moments of epiphany that leak into our active P.D.S. cycles of Slow Creation.
  • Flow - Why it's great, but also - why it's completely unreliable and unnecessary. How to perpetually innovate without relying on a flow state.
  • Team Installation - How teams and companies can engage their employees in Slow Creation to unlock dormant ideas, stir up creative endeavors, and jumpstart fragile ideas into working products.
  • User Manipulation - How tech products are super-charged with tricks, secret techniques, and neural transmitters like Dopamine, Oxytocin, and Cortisol; how those products leverage cognitive mechanisms and psychological techniques to force user adoption and user behaviors.
  • Contrarianism - How oppositional and backward-thinking leaders create brand-new categories and the products which dominate those categories.
  • Showmanship - How tech players have presented their ideas to the world, conjured up magic, manufactured mystique, and presented compelling stories that have captured their audiences.
  • Sustainable Mystique Triad – A simple model for capturing audiences consistently without relying on hype and hustle. 

Title: Avoiding Data Pitfalls
ISBN: 9781119278160
Format: BC
Authors: Ben Jones
Pub. Date: 20191025
Publisher: John Wiley & Sons Inc (US)
Availability: In_stock
RRP: $82.95
Discount: 20%
Our Price: $66.36
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Avoid data blunders and create truly useful visualizations

Avoiding Data Pitfalls is a reputation-saving handbook for those who work with data, designed to help you avoid the all-too-common blunders that occur in data analysis, visualization, and presentation. Plenty of data tools exist, along with plenty of books that tell you how to use them?but unless you truly understand how to work with data, each of these tools can ultimately mislead and cause costly mistakes. This book walks you step by step through the full data visualization process, from calculation and analysis through accurate, useful presentation. Common blunders are explored in depth to show you how they arise, how they have become so common, and how you can avoid them from the outset. Then and only then can you take advantage of the wealth of tools that are out there?in the hands of someone who knows what they're doing, the right tools can cut down on the time, labor, and myriad decisions that go into each and every data presentation.

Workers in almost every industry are now commonly expected to effectively analyze and present data, even with little or no formal training. There are many pitfalls?some might say chasms?in the process, and no one wants to be the source of a data error that costs money or even lives. This book provides a full walk-through of the process to help you ensure a truly useful result.

  • Delve into the "data-reality gap" that grows with our dependence on data
  • Learn how the right tools can streamline the visualization process
  • Avoid common mistakes in data analysis, visualization, and presentation
  • Create and present clear, accurate, effective data visualizations

To err is human, but in today's data-driven world, the stakes can be high and the mistakes costly. Don't rely on "catching" mistakes, avoid them from the outset with the expert instruction in Avoiding Data Pitfalls.