Social Media Marketing | Better Education Books

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ISBN/Title
Title: Social Media Marketing For Dummies
ISBN: 9781119617006
Format: BC

Authors: Shiv Singh Stephanie Diamond
Pub. Date: 20200124
Publisher: Wiley University
RRP: $44.95
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In stock

Make friends and sell things to people through social media 

Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success.

Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

  • Choose the best SMM combination for you
  • Avoid common mistakes and pitfalls
  • Track your customers from awareness to retention
  • Try out the latest stuff that really works

Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!



Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You’ll discover exactly how to customise your best social networking strategy…then staff it, organise it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results…and profit big from today’s hottest new social media sites and platforms!

Topics include
  • Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more
  • Define goals and customise strategy to maximise Return on Conversation (ROC)
  • Understand the whole conversation about you and all the communities you serve
  • Manage legal, compliance, and ethical challenges
  • Plan social media policies for your company’s employees
  • Extend customer service into social media
  • Maintain consistent branding and messaging
  • Complement your SEO, PPC, offline marketing, and PR efforts
  • Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Title: Social Media Marketing
ISBN: 9781118194492
Format: BC

Authors: Dave Evans
Pub. Date: 20120224
Publisher: Wiley University
RRP: $49.95
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In stock

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

  • Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
  • Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
  • Shows you how to track and measure results and integrate that information into your overall marketing plan
  • Features case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.


Title: Social Media Marketing All-in-One For Dummies
ISBN: 9781119696872
Format: BC

Authors: Michelle Krasniak Jan Zimmerman Deborah Ng
Pub. Date: 20210319
Publisher: Wiley University
RRP: $65.95
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In stock

Get social with the bestselling social media marketing book 

No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be.  

These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.    

  • Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more 
  • Blend your social side with your traditional marketing presence 
  • Become more engaging and metric your success 
  • Get to know your fans with user data 

Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.  


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